We are going to South by Southwest 2023!

Rather than running, it is better to walk taking sure steps. But this time we made a leap.

Every year at Argency we set ourselves a goal to meet, always following the premise that rather than running, it is better to walk taking sure steps; that is, aiming for continuous growth without haste but without pause. This year, however, we have made an important leap… From the southernmost point of the continent we will reach one of the southernmost points of North America. We are going to be present at the next SXSW Festival, the most important innovation and culture event of our time. Tell all the dreamers!

The festival, set for March 10 to 19, will feature an impressive list of speakers, artists and innovation references. Among those presenting are figures such as Tilda Swinton and Kristen Bell, celebrated actresses; Kyle Vogt, president of Cruise and co-founder of Twitch; Tarana Burke, activist, advocate, author and founder of the #MeToo Movement; Jeremi Gorman, president of global advertising at Netflix; Greg Brockman, co-founder and president of OpenAI, among many other figures who are key on the world stage today.

Our ambassador

Gustavo will be in charge of representing the agency on a route that will take him through every detail of the festival. Argency together with The Garage, its development business unit, will be one of the startups that will have the chance to exchange with others already established in the international market, aiming for reciprocity, for an exchange that takes us further. We will bring from our country the best we have, and our particular policy of bringing local talent together, while at the same time receiving every new perspective that can lead us to widen our capabilities. That is what it is about: nourishing each other.

A goal, a fight

The truth is that the goal of taking part in SXSW has been on our minds for some time, but from the very first moment we had to overcome various obstacles that the current environment tends to put up. Above all, we have to fight against an atomizing mentality, a mentality that tends toward indiscriminate individualization, a view that seems to harbor a certain distrust of collective work, and also fight against the unforeseen events of a somewhat unstable country. But we always recover in order to reach those opportunities that can make us progress as an organism in harmony, as a team in the proper sense.

We are very excited to convey the values of our region, highlighting the building of bridges; to put into practice the establishment of connections in a world that moves at a dizzying pace and that makes communication more and more indispensable (today, more than ever, no man is an island). That is why, on our social media we will be reporting the festival’s news day by day. Do not miss a thing, it is happening!