To a full house, Anzu Muraca shone at CeRebrity
Rethinking how we think brands, with three cases, six maxims and a closing exercise.
In this post we share some of the tips we were left with after the gathering at the Universidad del Aconcagua.
Reached by the energy, good vibes and willingness of our guest cerebrity, this September 26 we enjoyed, together with those who attended the second CeRebrity gathering, a close to the day that made us rethink our criteria when it comes to thinking about brands creatively.
The start of this edition of the Ciclo Creativo that Argency organizes together with the Círculo de Creativos Argentinos opened with 3 advertising cases that Anzu used as prompts to introduce themselves, set out where they think creativity from and share work experiences. Without a doubt #ElPibeDeLosCajones by Quilmes, the premiere of the second season of the Netflix series Orange is the new black and the program for more women in science by L’Oréal made us value the importance of empathy when it comes to thinking up an advertising campaign.
Then came the turn of the presentation Why Cannes is a meme, with which, besides having fun, our cerebrity summed up for us their maxims for strategically thinking up a campaign that manages to bring some value to users.
#1 Focus on the idea, not on the format
#2 Consistent or nothing
#3 Become more useful
#4 The ideas that make things happen start outside
#5 Let go of the advertising, embrace the editorial
#6 Whatever happens, do not be boring
To close the gathering we did an exercise together with Anzu to think about brands and relate them to causes or elements of the context, with the intention of looking for the whys and showing the importance of being strategists.
We show you a summary of this learning experience that we built among all of us. Thanks to those who joined us and who dream, as we do, of creativity in Mendoza continuing to grow. See you at the next CeRebrity!
