". El CSS va aparte, * en la hoja b3- (hero-video.css). * * QUE HACE. El hero del caso muestra el video del caso en loop y mudo. * La interfaz de YouTube NO SE PUEDE ELIMINAR, solo tapar: cada vez que * el player arranca pinta ~4s de titulo, canal y transporte. Por eso la * foto del caso funciona de TELON — cubre el video en cada momento en * que YouTube muestra marca y se levanta cuando quedo limpio. Mas tres * botones propios (pausa, volumen, expandir) contra la IFrame API. * * DE DONDE SACA EL VIDEO: del widget `video` de Elementor que esta * dentro de .b3-hero__media. Se le lee el `data-settings`, se le saca * la URL de YouTube y despues se lo quita del DOM. El contenido sigue * viviendo en Elementor —el dueño cambia el video desde el editor y * esto lo sigue— pero el player lo construimos nosotros, con nuestros * playerVars, en vez de pelearnos con el de Elementor por el mismo div. * * DE DONDE SACA LA FOTO DEL TELON: ver fabricarTelon(). En orden: * atributo propio, la imagen que ya esta en el hero, la del bloque * b3-mod-boxed, y por ultimo og:image. Sin foto no hay telon, y sin * telon NO se construye el player: seria mostrar marca de YouTube. * * SI EL BLOQUE NO ESTA no pasa nada: las otras 135 paginas de caso * cargan la misma hoja y el mismo snippet, y salen por el primer `if`. * * ⚠️ POR QUE LA API SE PIDE ASI Y NO CON UN
Sin categorizar

THOSE BLESSED RIBS

We closed the year before everyone else, among giant rocks, a zip line, ribs and diplomas.

 

We got ahead of ourselves and, before everyone else, went off to celebrate the end of a year that has not ended yet. Eager to share, to enjoy a different experience, to raise a toast to the roads travelled and the jobs well pulled off. Because we keep adding strength and people, growing and betting on what we like and know how to do. One more year that finds us with new members, new energies and more drive than ever!

 

The thing is we took it into our heads to play the brave ones and hang off giant rocks, up and down between the weight of our bodies and the drop below, flickering as we looked down. For some simple, for others not so much, all of us cheering each other on and with 2 engraved knives for those who made it to the top, something that in the end did not turn out to be such a big deal and we ended up raffling. The goal and, therefore, the knives.

Then the zip line, and off you go down a long wire from mountain to mountain! Similar to flying but without wings and in a span of time so short that you do not even have time to chirp. A fun experience to repeat a couple of times, but hunger and the idea of ribs waiting to be our lunch tempted us more.

A tasty lunch, a wine more delicious than lukewarm and, very much in graduate style, the funniest end-of-year diploma ceremony there could be: hard-hitting nominations, hilarious clarifications, original gifts, good vibes and sincere affection, what more could you ask for?

 

Ignacio Tassi
Seguir leyendo
Góndola con botellas Errazuriz MAX 150 años, collarines y cenefas “vivir a lo MAX”_Argency agencia de diseño y publicidad. Mendoza. Argentina
Wine
14 August, 2026

The last meter: why the shelf decides what branding promises

The point of sale is not the end of the campaign: it is where it is decided whether it worked.

“Instagram Study 2026” cover over an orange, pink and purple gradient with wavy shapes_Argency design and advertising agency. Mendoza. Argentina
SOCIAL
19 June, 2026

Instagram 2026: fewer likes, more strategy

Metricool's study of 24 million posts: the way to earn visibility has changed.

Black and white card with a particle burst and the title Naming: the word before the brand_Argency design and advertising agency. Mendoza. Argentina
Argency
20 May, 2026

Naming: The word before the brand

Naming is not choosing a name: it is imagining what a brand can become.