Ferruccio Soppelsa, measuring up to the littlest ones
For Children’s Day we replaced all the furniture of their main downtown shop with a tiny one.
On special dates, and for Children’s Day in particular, there are many celebrations and several coincide or overlap. With Ferruccio Soppelsa we wanted to do something really different, thinking about children and about the whole of society, so that everyone could enjoy it at any moment of the day.
Ice cream in action
Under the concept “Small actions, big flavors” we produced different advertising pieces for the social media of Ferruccio Soppelsa, the traditional ice cream shop of Mendoza. The proposal culminated in a BTL and a Corporate Social Responsibility action on the part of the brand.
We decided to turn all the attention toward children in a way that would engage us all and that we could enjoy together with them. We conceived the action as an option both for passing through and for staying, to provide pleasant family moments and to surprise the people of Mendoza with a novel and fun proposal.
The greatness of the little ones
To create the necessary mood, we produced simple and fun tips on the social media of Ferruccio Soppelsa. Then we created teaser pieces that gave a hint of what would happen on Children’s Day. And on that day, in the premises of their main downtown shop we replaced all the furniture with smaller furniture, leaving everything sized for children. Games and prizes were also set up.
And although we all liked the idea and the decoration, the tiny furniture could not stay in the branch forever, since it had to go back to working as it usually does, so we decided to have another small action: we donated the furniture to two emblematic NGOs dedicated to the special care and support of children: the Fundación Hospital Humberto Notti and the Asociación Red de Manos Unidas.
We share with our clients the ideal that, if every day we have small actions with the littlest ones, we create better adults.
This is a bit of what happened:
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