CeRebrity closed the year and opened new doors
Advertising does not only chase awards; it is also a tool for change and progress.
CeRebrity saw the year out with another top guest: Alejandro Devoto, CCO of Grey Argentina, one of the most awarded Latin agencies at Cannes 2019 and 2nd in the agency ranking of Diente 2019, the award of the Círculo de Creativos Argentinos.
At CeRebrity, the series we launched together with the CCA and which has already featured Tony Waissman and Anzu Muraca, horizontality and ease prevail, and it serves to share experiences and concerns in order to get creativity to generate positive changes in the industry and society.
In his talk “We had the answers and they changed the questions on us”, Ale shared work and advice in relation to the changes brands must face in order to communicate with their audiences without letting them down, attending to their concerns and needs.
In a context in which stereotypes are under review, we advertisers find ourselves in a decisive place that demands acting with awareness and responsibility. That is the reflection left by the first three CeRebrity gatherings: advertising no longer only chases awards, but also serves as a tool for change and progress.
Thanks to this approach CeRebrity opens its doors to bring together students and professionals of advertising, but also brands, business owners, marketing managers, leaders and officials who see creativity as a social engine.
CeRebrity thus closes 2019 and promises to start 2020 without a break, with a big surprise to keep that engine from stopping.
See you soon!
