To the MAX
Wine · MAX series. Chile.
360 campaign: spots, key visuals, POP material and website.
those who go all or nothing
Advertising campaign for Errázuriz MAX wine
To do something TO THE MAX, according to the Collins Cobuild dictionary, is to do it with the greatest possible degree of perfection and dedication. That was the big idea the whole advertising campaign for Errázuriz MAX wine started from.
That is how we turned the MAX series into a banner for the passionate, those committed to their calling, those who go all or nothing.
We carried out a meticulous scouting process until we found each of the artists who would embody that spirit by taking their discipline to the highest level. There were 4 protagonists in the spots. The winemaker of the winery, Tomás Muñoz, pianist María Paz Lyon, sculptor Marcela Romagnoli and chef Sebastián Jara.
Spots
Each of these spots, the website, the key visuals, the POP material and everything we developed at Argency for this 360 campaign is also the result of the work of many people who develop their talent TO THE MAX. Thanks to everyone who was part of it!
Key Visuals and POP Material
Web Site and Gifs
All the printed pieces include a QR code that leads to the landing page we built hand in hand with our development department The Garage. The purpose of this site is to learn more about the whole line of Errázuriz MAX wines, as well as the biographies of the protagonists. The full videos of each of them can also be watched there.
The campaign had a strong presence on social media through paid media in Chile. Many people also joined the concept using the gif stickers we created, adding them when they shared their To the MAX stories on Instagram.
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