La Marchigiana
Dining · traditional Italian cuisine.
Campaign concept, script, spot and out-of-home graphics.
A place we always want to return to
Food has that unique power: with its aromas and flavors it carries us back to experiences we keep in our hearts.
With this insight, everyday yet profound, we developed the new La Marchigiana campaign: we always want to return to the places and moments where we felt good. Where we found warmth, shelter and love.
We connect past and present through a simple, moving narrative that joins different stages of life with the enjoyment of the Italian table: a tradition that renews itself without losing its roots.
A script we all recognize ourselves in
The first step was to work on a script we could all recognize ourselves in. This way, the spot conveys the essence of La Marchigiana: not as a restaurant, but as a beloved place that accompanies generations, awakening emotions through the senses.
An emotional visual bridge
To bring the concept into out-of-home graphics, we focused on that precise instant when a flavor or an aroma awakens magical memories, taking us back to moments and people we keep in our hearts.
This way, in a single image we achieved the coexistence of present and past, creating an emotional visual bridge that sums up the spirit of the campaign.
Because it connects us with the best moments of life.
We create campaigns that connect with emotion
