Happy Indecisives · Soppelsa
Ice cream shops · Mendoza.
Social media campaign for the 2-for-1 on Copas Heladas.
Putting the product as the hero
Every time people turn to ice cream shops they find it very hard to decide what to have. They take their time, they hesitate and they go around in circles.
With the long-awaited 2-for-1 on Copas Heladas there is no need to decide: they can take both. We took the insight, the problem, and solved it with the promotion, putting the product as the hero.
The 2-for-1 on copas heladas has become a much-awaited moment of the year for ice cream lovers. We took that opportunity to build anticipation through Twitter. Then we communicated the promotion on social media along two paths: one informative, where we adapted the graphics and only showed the benefit; and another interactive, where we asked questions about opposites that ended with the promotion and we talked with our followers.
