Discover the magic · Kadabra

With this spot we begin the launch of Kadabra, the new brand from Bodega Estancia Mendoza that brings the concept of magic into the wine industry with its product line: Malbec, Cabernet Sauvignon and Blend.

The strategy starts with this tactical spot, which uses magical devices to present the products, inviting people to discover them; opening the door to a media plan that will let us identify the magic every time a Kadabra appears.

Kadabra wines have magic and so does the packaging, thanks to the development of an Augmented Reality app that surprises the traditional wine market, available on the Play Store and the App Store to interact with the labels.