Ballots have a lot to say
It is the first time in the world that a political ballot “speaks”, and Argency developed it.
It is the first time in the world that a political ballot “speaks” and boosts its role within an election campaign, serving as a direct platform to introduce the candidate face to face with the citizens. An Argency development that we are presenting to the world!
Technology applied to print is a novel advertising method that we are presenting to the world, capable of making any piece of paper talk, with no geographic or time limits.
The new advertising combines the available technological resources, complementing the original message with audiovisual and interactive tools that boost the reach of any product or service to its specific audience.
“The ballot that talks” is like an open channel that the public can access and politicians, for their part, can use to transmit their message knowing who they are addressing, encouraging debate and the participation of society through proposals that can be shared and commented on across social media.
We can also segment the message according to the timing of the campaign, with the possibility of refreshing the content and generating different interactions, an element that is motivating for the activist and effective for going viral in general, given its permanent updating and its novel appeal.
The effectiveness of the medium is proven because it is the user who looks for the ad. This optimal reception situation comes from the characteristics of the application, which has to be downloaded beforehand by the user in order to “reveal” the message.
The kind of additional content we can create is varied and the possibilities are many: corporate videos, talks or meetings, animations or virtual surveys, among many others.
