5 tools to use with your brand
Social media came to the rescue of businesses paralyzed by the quarantine.
Social media came to the rescue of businesses paralyzed by the quarantine; in this article we share some new features and others that took off in this period to help the different brands.
Times of crisis are also times of opportunity, so they say, which is why during the period of mandatory confinement brands and their agencies had to be creative and take advantage of the resources the big social networks put on the market in order to keep going.
Some simpler, others more complex, but all with the same function: keeping brands connected with their audiences, staying close and thinking about how to get through.
Instagram Live
It allows you to create a direct line and be easily connected with the community, in an agile and authentic way. And even more importantly, you can receive comments and questions from the audience in real time. It is a great tool for building a strong connection between the brand and its customers.
Many businesses joined in using this dynamic and appealing resource to stay online, producing content and showing all the brand’s potential, now from home.
Instagram’s Support Small Business stickers
This is a new sticker for users to express their commitment to the small businesses in their city and thus help them promote themselves through the social network’s stories.
With this creative feature, already available for iOS and Android, the community will be able to support the brand in their stories, giving it greater visibility.
Business partner tags on Instagram
With the idea of bringing transparency and consistency to branded content on Instagram, the platform launched tags that allow creators to disclose when a post is the result of a partnership with a business. They add statistics that help businesses access the performance of their branded content campaigns.
WhatsApp Business catalogs
Users of the WhatsApp Business app can create a catalog to easily display and share their products and services with customers. The catalog appears on the business profile. It lets current and potential customers browse the business’s products and services, as well as connect with it. Customers can choose a product or service that interests them and share it with their friends or send a message to the business to ask questions.
Improvements in Creator Studio
With this tool, the administrators and editors of a Facebook page can, from the computer, publish Instagram content to any of the Instagram accounts linked to that page. They can also edit or delete existing posts made by any Instagram account linked to that page. This makes it possible to schedule content and optimize time.
