2021 trend: Growth Hacking, the fast growth of your company
Spending the least possible and still increasing users and revenue.
Today we will talk about a new methodology that is starting, little by little, to be very present in the United States and that is generating growth in demand for the world of the Digital World and Startups: Growth Hacking.
It is a discipline that looks to increase, with minimal spending, the volume of users, revenue or impact of our company quickly and noticeably.
Now then, let us look at it in greater depth. It consists of optimizing the way of making a company develop in a market by spending the least possible amount of resources. Devising, modifying, changing, experimenting, testing and comparing with the different tools to see which one achieved the growth. What are they in charge of? Determining the products and their distribution so that they reach the maximum number of people possible. To put it another way, they are experts in startup growth.
What is the profile of a Growth Hacker?
- Analytical
- Creative
- Multidisciplinary
- Curious
- Agile
Having an analytical profile, they always analyze the activities the startup carries out in order to work out what the value is and how many users these actions are bringing to the company, focusing on the activities that work best, so that strength can be built on the strong points by squeezing the most out of the channels where more downloads, users, sign-ups and so on are achieved. Their creativity is crucial, since this discipline looks for and talks about new ways to grow. The multidisciplinarity they have is key to creating the best growth techniques by knowing a bit of everything and being specialized in certain aspects. Their extreme curiosity makes them research new ways to obtain great results along with lateral thinking to probe the sectors, so as to perceive new ideas. Their agility gives them the possibility of focusing on measuring through quick testing.
But our big question is, how does it differ from Digital Marketing? In that one is a work methodology and the other is an all-encompassing concept. Growth Hacking wants to achieve, with minimal effort and cost, advanced growth in SMEs and Startups, since by studying the products or services they obtain a high result of leads for little budget. Digital Marketing, on the other hand, covers the communication, advertising and commercials used with internet media and channels.
We live in a world where startups grow at an uncontrollable pace and this profile is constantly unavoidable. Technology SMEs lack resources to carry out marketing campaigns, which is why they need a specialist to make their business grow without having to hand over their whole budget.
Would you like to invest in Growth Hacking or had you been applying it without knowing this methodology?
