{"id":16236,"date":"2013-08-16T18:39:17","date_gmt":"2013-08-17T03:39:17","guid":{"rendered":"https:\/\/argency.com\/look-how-it-moves-the-trend-in-mobile-consumption-in-argentina\/"},"modified":"2026-08-03T11:17:11","modified_gmt":"2026-08-03T20:17:11","slug":"look-how-it-moves-the-trend-in-mobile-consumption-in-argentina","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/look-how-it-moves-the-trend-in-mobile-consumption-in-argentina","title":{"rendered":"Look how it moves! The trend in mobile consumption in Argentina."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16236\" class=\"elementor elementor-16236 elementor-1884\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3188170 e-con-full ed-body e-flex e-con e-parent\" data-id=\"3188170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-296ddf0 container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"296ddf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7fbb60 e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"c7fbb60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f89b4 eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"b9f89b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sin categorizar<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2824d7f e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"2824d7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2099 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"45c2099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">16 August, 2013<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fc3be ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"e6fc3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f9806 ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"80f9806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Look how it moves! The trend in mobile consumption in Argentina.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc94ca ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"0bc94ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More than a question of class, having a smartphone is a code of belonging.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-384726e e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"384726e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc3f84 ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"bdc3f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2013\/08\/graficos_boleta_parlante-03.jpg\" class=\"attachment-full size-full wp-image-16237\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7480cbf e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"7480cbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb939a ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"ebb939a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To have or not to have a smartphone, that is the question. Technological dependence, global connection, the new online routines and virtual relationships are the foundation of a society that, more and more, feeds on digital exchange.<\/p>\n<p><\/p>\n<p>Argentina stands on the podium of Latin American countries with the greatest proliferation of smart devices, alongside Brazil and Mexico.\u00a0 <em>\u201cThe Argentine consumer stands out for embracing technology quickly, because it lets them do more and more things. We believe the mobile device is becoming the first screen<\/em>\u201d, said Carolina Bertoni, mobile and social media advertising specialist at Google for Spanish-speaking America.<\/p>\n<p><em>\u201cWhile<\/em><em> in the first half of 2011 smartphones accounted for 21% of the total, they grew to 40% in 2012 and are expected to reach 50% of the domestic market by the end of 2013\u201d<\/em>, reported the <a title=\"Asociaci\u00f3n de F\u00e1bricas Argentinas Terminales de Electr\u00f3nica\" href=\"http:\/\/50.116.99.204\/~tfinfo\/noticia.php?id=6278\" target=\"_blank\">Asociaci\u00f3n de F\u00e1bricas Argentinas Terminales de Electr\u00f3nica<\/a> (AFARTE).<\/p>\n<p>Another way to visualize this growth is through the number of mobile lines that exist in Argentina: 58 and a half million, according to INDEC (Instituto Nacional de Estad\u00edsticas y Censos), of which 37 million are active. \u00a0The explanation: for 5 pesos we can buy a prepaid phone line at a kiosk and use it in any handset.<\/p>\n<p>We associate the level of \u201cconsumption\u201d with a person&#8217;s income level and their class standing, but there are indicators that jump over these patterns and become codes of \u201cbelonging\u201d. And just as \u201cbrand-name\u201d sneakers once were, today smartphones are. No matter how, owning one is part <em>of being part<\/em> and that is what counts.<\/p>\n<p>Students, parking attendants, taxi drivers, doctors, bricklayers, accountants, journalists, designers, politicians, teachers: smartphones have become an indispensable accessory in society&#8217;s everyday life, with no distinction of class or profession.<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6815bc8 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"6815bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DEBUNKING MYTHS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a48265 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"9a48265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Did you know&#8230;?\u00a0<\/strong><\/em><\/p><address>\u00a0<\/address><ul>\n<li><em>31% of the Argentine population has a smartphone, according to the <a style=\"font-style: normal;\" title=\"Our Mobile Planet Argentina \" href=\"http:\/\/www.thinkwithgoogle.com\/mobileplanet\/es\/\" target=\"_blank\">Our<\/a>\u00a0<a style=\"font-style: normal;\" title=\"Our Mobile Planet Argentina \" href=\"http:\/\/www.thinkwithgoogle.com\/mobileplanet\/es\/\" target=\"_blank\">Mobile Planet Argentina<\/a> study by Google. \u00a0And by the end of 2013, this percentage is expected to rise to 50% of the population.\u00a0<\/em><\/li>\n<\/ul><address><a href=\"https:\/\/argency.com\/new_web\/mira-como-se-mueve-tendencia-en-consumo-movil-en-argentina\/graficos-boleta-que-habla-05-2\/\" rel=\"attachment wp-att-1895\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-1895\" title=\"graficos boleta que habla-05\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2013\/08\/graficos-boleta-que-habla-051.jpg\" alt=\"\" width=\"312\" height=\"288\"><\/a><a href=\"https:\/\/argency.com\/new_web\/mira-como-se-mueve-tendencia-en-consumo-movil-en-argentina\/graficos-boleta-que-habla-04\/\" rel=\"attachment wp-att-1890\"><img decoding=\"async\" class=\"size-full wp-image-1890 aligncenter\" title=\"graficos boleta que habla-04\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2013\/08\/graficos-boleta-que-habla-04.jpg\" alt=\"\" width=\"312\" height=\"288\"><\/a><\/address><address>\u00a0<\/address><address>\u00a0<\/address><ul>\n<li><em>For every smartphone owner, an estimated 3 other people can get access to it.\u00a0Acquiring a smartphone is not a question of \u201cclass\u201d, but of preferences.\u00a0One in every two phones <a title=\"sold in Argentina\" href=\"http:\/\/www.minutouno.com\/notas\/292640-uno-cada-dos-celulares-que-se-vende-el-pais-es-inteligente\" target=\"_blank\">sold in Argentina<\/a> is &#8220;smart&#8221;.<\/em><\/li>\n<\/ul><address>\u00a0<\/address>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b125496 ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"b125496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2013\/08\/graficos_boleta_parlante-02.jpg\" class=\"attachment-full size-full wp-image-16240\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2638e ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"ec2638e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<address>\u00a0<\/address>\n<p>\u00a0<\/p>\n<p><strong>Trends in smartphone use:<\/strong><\/p>\n<address>\u00a0<\/address>\n<address>\u00a0<\/address>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e4f8d ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"a0e4f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2013\/08\/graficos_boleta_parlante-01.jpg\" class=\"attachment-full size-full wp-image-16238\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd1d6b ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"ddd1d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>Did you like the piece? Share it! | \u00a0Anything to add? Comment on it \ud83d\ude00<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More than a question of class, having a smartphone is a code of belonging. To have or not to have a smartphone, that is the question. Technological dependence, global connection, the new online routines and virtual relationships are the foundation of a society that, more and more, feeds on digital exchange. Argentina stands on the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Look how it moves! The trend in mobile consumption in Argentina. - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/look-how-it-moves-the-trend-in-mobile-consumption-in-argentina\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Look how it moves! The trend in mobile consumption in Argentina.\" \/>\n<meta property=\"og:description\" content=\"More than a question of class, having a smartphone is a code of belonging. To have or not to have a smartphone, that is the question. Technological dependence, global connection, the new online routines and virtual relationships are the foundation of a society that, more and more, feeds on digital exchange. 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