{"id":15840,"date":"2016-12-21T15:25:16","date_gmt":"2016-12-22T01:25:16","guid":{"rendered":"https:\/\/argency.com\/we-make-magic-with-ideas\/"},"modified":"2026-08-03T09:41:06","modified_gmt":"2026-08-03T18:41:06","slug":"we-make-magic-with-ideas","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/we-make-magic-with-ideas","title":{"rendered":"We make magic with ideas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15840\" class=\"elementor elementor-15840 elementor-3937\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e410aef e-con-full ed-body e-flex e-con e-parent\" data-id=\"e410aef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bb9e1a0 container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"bb9e1a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4085b6b e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"4085b6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198d33e eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"198d33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASES<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9d01be e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"b9d01be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-217e184 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"217e184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">21 December, 2016<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f0c0b ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"42f0c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384d6ee ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"384d6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We make magic with ideas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaba5d ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"aaaba5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kadabra, from Bodega Estancia Mendoza, becomes the first wine with Augmented Reality.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5861331 e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"5861331\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca3d9d ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"aca3d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1201\" height=\"600\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Imagenes-portada-02.jpg\" class=\"attachment-full size-full wp-image-15846\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Imagenes-portada-02.jpg 1201w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Imagenes-portada-02-300x150.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Imagenes-portada-02-768x384.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Imagenes-portada-02-1024x512.jpg 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73ad4de e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"73ad4de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3067860 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"3067860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We launched the Kadabra app, for the release of the brand-new line of wines from Bodega Estancia Mendoza. It is a source of pride to have been chosen by a leading national company, at the forefront of interactive development and technology applied to commercial strategy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04cd09f ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"04cd09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>Kadabra is an Augmented Reality app with 3D animations, which we scripted and developed to allow users to interact with the product and discover a magical world.<\/p>\n<p>One more step in our achievements, in which we combine our specialization in wine communication and our experience in interactive digital development. Kadabra, from Bodega Estancia Mendoza, thus becomes the first wine with Augmented Reality, a tool not yet taken up in commercial strategies.<\/p>\n<p>You can already download the app from the Play Store, and very soon from the App Store too, to be surprised by a wine that really brings magic and makes your dreams come true.<\/p>\n<p>\u00a0<\/p>\n<p><iframe title=\"Video Social Media l Kadabra - Estancia Mendoza\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nsdPA15r0L8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e34b7b ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"6e34b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto.png\" class=\"attachment-full size-full wp-image-15842\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto.png 900w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto-150x150.png 150w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto-300x300.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9dbd95 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"e9dbd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b521623 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"b521623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We launched the Kadabra app, for the release of the brand-new line of wines from Bodega Estancia Mendoza. It is a source of pride to have been chosen by a leading national company, at the forefront of interactive development and technology applied to commercial strategy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee6adf ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"fee6adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>Kadabra is an Augmented Reality app with 3D animations, which we scripted and developed to allow users to interact with the product and discover a magical world.<\/p>\n<p>One more step in our achievements, in which we combine our specialization in wine communication and our experience in interactive digital development. Kadabra, from Bodega Estancia Mendoza, thus becomes the first wine with Augmented Reality, a tool not yet taken up in commercial strategies.<\/p>\n<p>You can already download the app from the Play Store, and very soon from the App Store too, to be surprised by a wine that really brings magic and makes your dreams come true.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8374c2c ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"8374c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto.png\" class=\"attachment-full size-full wp-image-15842\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto.png 900w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto-150x150.png 150w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto-300x300.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2016\/12\/Posteo-adelanto-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6009584 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"6009584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We launched the Kadabra app, for the release of the brand-new line of wines from Bodega Estancia Mendoza. It is a source of pride to have been chosen by a leading national company, at the forefront of interactive development and technology applied to commercial strategy.<\/p>\n","protected":false},"author":9,"featured_media":15846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[364,371,366],"tags":[],"class_list":["post-15840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-digital","category-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We make magic with ideas - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/we-make-magic-with-ideas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We make magic with ideas\" \/>\n<meta property=\"og:description\" content=\"We launched the Kadabra app, for the release of the brand-new line of wines from Bodega Estancia Mendoza. 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