{"id":15777,"date":"2017-09-11T17:07:41","date_gmt":"2017-09-12T02:07:41","guid":{"rendered":"https:\/\/argency.com\/10-things-we-learned-with-social-media\/"},"modified":"2026-08-04T05:19:14","modified_gmt":"2026-08-04T14:19:14","slug":"10-things-we-learned-with-social-media","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/10-things-we-learned-with-social-media","title":{"rendered":"<!--:es-->10 things we learned with social media<!--:--><!--:en--><!--:-->"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15777\" class=\"elementor elementor-15777 elementor-5120\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae014a e-con-full ed-body e-flex e-con e-parent\" data-id=\"1ae014a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6623404 container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"6623404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5be739d e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"5be739d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db0ad9f eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"db0ad9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASOS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317c6a7 e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"317c6a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7548 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"c0d7548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">11 September, 2017<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb16841 ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"eb16841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff2647 ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"8ff2647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><!--:es-->10 things we learned with social media<!--:--><!--:en--><!--:--><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bc478 ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"b8bc478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No theories and no digital marketing gurus: the maxims the accounts we manage left us with.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff9ff07 e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"ff9ff07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3450a41 ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"3450a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/portadareactions.jpg\" class=\"attachment-full size-full wp-image-15784\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/portadareactions.jpg 1245w, https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/portadareactions-300x151.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/portadareactions-768x386.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/portadareactions-1024x514.jpg 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-079a9ac e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"079a9ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d691f8 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"0d691f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>Setting aside the theories and the digital marketing gurus, we put together a series of maxims we have learned in this time with the accounts we manage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6a920 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"df6a920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Product photos add more than advertising ones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0834f22 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"0834f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To see happy people and perfect photographs we have TV, magazines and the newspaper. On social media we want to see the now, the truth, the behind the scenes. A photo of a bottle on a grill at the right time adds more likes than a mega production where the target does not feel identified. Photo production for social media is necessary, but a production that generates empathy and that shows the product in a closer way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3c21f ed-gallery ar-reveal elementor-widget elementor-widget-html\" data-id=\"2a3c21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ed-gal\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/clos_post_organico.jpg\" alt=\"\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/clos_post_publicitario.jpg\" alt=\"\" loading=\"lazy\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b018c ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"56b018c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. User-generated content harvests likes for sure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3c48e ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"ea3c48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you as a user took the time to upload a photo of a brand, what better reward than for the brand to post you on its profile. Giving users a voice and thanking them is necessary (and also a very good strategy).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-024b6f9 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"024b6f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3297fa0 ed-embed ar-reveal elementor-widget elementor-widget-html\" data-id=\"3297fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;height:0;padding-bottom:61%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/3ohhwKDZhkVjNODWFy\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/3ohhwKDZhkVjNODWFy\">via GIPHY<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c35e5a4 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"c35e5a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b0d23 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"14b0d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Storie by a user at Ferruccio Soppelsa<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44158f4 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"44158f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. We are not a customer service center, we are the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ecdba ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"f8ecdba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many times the inboxes of brands are full of messages that the CM or the advertising agency cannot answer. In that case the best thing is for it to be referred to the relevant area (number or email) so that they get a concrete answer and the message does not get lost among notifications.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7c63fa e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"b7c63fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6868d4 ed-embed ar-reveal elementor-widget elementor-widget-html\" data-id=\"e6868d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/l41lVsYDBC0UVQJCE\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/monkey-phone-cell-l41lVsYDBC0UVQJCE\">via GIPHY<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da855b4 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"da855b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8403b23 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"8403b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Virality exists, but everything works with $$$<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac084e ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"4ac084e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just as not every ad wins awards, not every post goes viral. What is usually done is to select the posts that got the best response and boost them with paid media, taking segmentation and timing into account.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5e0a4a e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"b5e0a4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b15c7c5 ed-embed ar-reveal elementor-widget elementor-widget-html\" data-id=\"b15c7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/qi8Yhj4pKcIec\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/money-eastbound-and-down-kenny-powers-qi8Yhj4pKcIec\">via GIPHY<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11192ce e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"11192ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625e9ae ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"625e9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Gifs can save you from several \u201ctight spots\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f3e89 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"c7f3e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A picture is worth a thousand words and a gif saves your bacon. When you do not know what to reply, a gif can be the best solution to that problem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4834f53 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"4834f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-142fb77 ed-embed ar-reveal elementor-widget elementor-widget-html\" data-id=\"142fb77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"twitter-tweet\" data-lang=\"es\"><p lang=\"es\" dir=\"ltr\">lo vamos a pensar <a href=\"https:\/\/t.co\/hx5rhdgizw\">pic.twitter.com\/hx5rhdgizw<\/a><\/p>&mdash; Ferruccio Soppelsa (@soppelsahelados) <a href=\"https:\/\/twitter.com\/soppelsahelados\/status\/841741617094623233\">14 de marzo de 2017<\/a><\/blockquote>\n<script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f77111 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"7f77111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3564c22 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"3564c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Friends are counted on the fingers of one hand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a685a79 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"a685a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there is someone we should not listen to on social media it is Roberto Carlos: nobody wants to have a million friends if their engagement is low. It is better to have fewer Likes on the page and lots of reactions and comments on the posts, because at the end of the day what counts is the interaction with users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7528eca e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"7528eca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-460c86d ed-embed ar-reveal elementor-widget elementor-widget-html\" data-id=\"460c86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;height:0;padding-bottom:58%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/3o7aCQiGccSspRMd8I\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/3o7aCQiGccSspRMd8I\">via GIPHY<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1add783 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"1add783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2d7a6 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"fa2d7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Pay attention to what's going on outside<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b53754 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"7b53754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What could Game of Thrones have to do with a restaurant? Nothing, but when you make a connection like this people love you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1e62d ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"4a1e62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"602\" height=\"350\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/got_marchigiana.jpg\" class=\"attachment-full size-full wp-image-15778\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/got_marchigiana.jpg 602w, https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/got_marchigiana-300x174.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43fc3c ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"d43fc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Post by La Marchigiana for the last episode of Game Of Thrones<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3ac54 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"3f3ac54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Long live brand ambassadors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7314ab0 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"7314ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your brand has an iconic character, make the most of it. Michel Rolland is a leading figure in the wine industry and with a few gifs and several statements of his we have content guaranteed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f99201 ed-gallery ar-reveal elementor-widget elementor-widget-html\" data-id=\"3f99201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ed-gal\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/tw_rollanddice_clos2.jpg\" alt=\"#RollandDice\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/tw_rollanddice_clos.jpg\" alt=\"#RollandDice\" loading=\"lazy\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d49500 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"9d49500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Keep calm and post a landscape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad0966 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"0ad0966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there is something that generates an avalanche of likes it is landscapes. In this case it is worth having the photo be more \u201cadvertising-like\u201d.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc758d ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"cfc758d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"535\" height=\"345\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/ig_paisaje_clos-copia.jpg\" class=\"attachment-full size-full wp-image-15781\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/ig_paisaje_clos-copia.jpg 535w, https:\/\/argency.com\/wp-content\/uploads\/2017\/09\/ig_paisaje_clos-copia-300x193.jpg 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3807f7 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"e3807f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>1,139 organic likes <\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da59f7 ed-prose__h2 elementor-widget elementor-widget-heading\" data-id=\"0da59f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. If you can't beat the trends, join them!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4251ca1 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"4251ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The key is to keep an eye on what is being used during the week and to use the resource in your favor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec6a52 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"1ec6a52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c27dba ed-embed ar-reveal elementor-widget elementor-widget-html\" data-id=\"5c27dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;height:0;padding-bottom:100%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/3ohhwiobyO1AB13F6g\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/3ohhwiobyO1AB13F6g\">via GIPHY<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><!--:es-->Setting aside the theories and the digital marketing gurus, we put together a series of maxims we have learned in this time with the accounts we manage.<!--:--><\/p>\n","protected":false},"author":9,"featured_media":15784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,16,18],"tags":[],"class_list":["post-15777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos","category-digital","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - 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