{"id":15653,"date":"2018-08-20T18:06:12","date_gmt":"2018-08-21T03:06:12","guid":{"rendered":"https:\/\/argency.com\/ferruccio-soppelsa-measuring-up-to-the-littlest-ones\/"},"modified":"2026-08-03T09:15:12","modified_gmt":"2026-08-03T18:15:12","slug":"ferruccio-soppelsa-measuring-up-to-the-littlest-ones","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/ferruccio-soppelsa-measuring-up-to-the-littlest-ones","title":{"rendered":"Ferruccio Soppelsa, measuring up to the littlest ones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15653\" class=\"elementor elementor-15653 elementor-6114\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d947842 e-con-full ed-body e-flex e-con e-parent\" data-id=\"d947842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-400d43f container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"400d43f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5eb489 e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"a5eb489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3232fbd eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"3232fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASES<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67bc311 e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"67bc311\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5399400 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"5399400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">20 August, 2018<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d97419 ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"2d97419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324f952 ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"324f952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ferruccio Soppelsa, measuring up to the littlest ones<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb404c ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"2bb404c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Children&#8217;s Day we replaced all the furniture of their main downtown shop with a tiny one.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2944be e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"c2944be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65eb62e ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"65eb62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"390\" height=\"245\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2018\/08\/soppelsa.jpg\" class=\"attachment-full size-full wp-image-15654\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2018\/08\/soppelsa.jpg 390w, https:\/\/argency.com\/wp-content\/uploads\/2018\/08\/soppelsa-300x188.jpg 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e8a1a e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"54e8a1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2d665 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"6d2d665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong><span class=\"s1\">On special dates, and for Children&#8217;s Day in particular, there are many celebrations and several coincide or overlap. With Ferruccio Soppelsa we wanted to do something really different, thinking about children and about the whole of society, so that everyone could enjoy it at any moment of the day.<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Ice cream in action<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Under the concept \u201cSmall actions, big flavors\u201d we produced different advertising pieces for the social media of Ferruccio Soppelsa, the traditional ice cream shop of Mendoza. The proposal culminated in a BTL and a Corporate Social Responsibility action on the part of the brand.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We decided to turn all the attention toward children in a way that would engage us all and that we could enjoy together with them. We conceived the action as an option both for passing through and for staying, to provide pleasant family moments and to surprise the people of Mendoza with a novel and fun proposal.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>The greatness of the little ones<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To create the necessary mood, we produced simple and fun tips on the social media of Ferruccio Soppelsa. Then we created teaser pieces that gave a hint of what would happen on Children&#8217;s Day. And on that day, in the premises of their main downtown shop we replaced all the furniture with smaller furniture, leaving everything sized for children. Games and prizes were also set up.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And although we all liked the idea and the decoration, the tiny furniture could not stay in the branch forever, since it had to go back to working as it usually does, so we decided to have another small action: we donated the furniture to two emblematic NGOs dedicated to the special care and support of children: the Fundaci\u00f3n Hospital Humberto Notti and the Asociaci\u00f3n Red de Manos Unidas. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We share with our clients the ideal that, if every day we have small actions with the littlest ones, we create better adults.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is a bit of what happened:<\/span><\/p>\n<p>Press:<\/p>\n<p><a href=\"https:\/\/www.mdzol.com\/curiosas\/Tradicional-heladeria-hizo-sentirse-ninos-a-los-grandes-20180819-0033.html\">Article in MDZ<\/a><\/p>\n<p><a href=\"http:\/\/ecocuyo.com\/soppelsa-se-achico-y-sorprendio-a-todos-original-festejo-del-dia-del-nino\/\">Article in ECOCUYO<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18a5cf ed-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"e18a5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3vt9dgieLX0&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On special dates, and for Children&#8217;s Day in particular, there are many celebrations and several coincide or overlap. With Ferruccio Soppelsa we wanted to do something really different, thinking about children and about the whole of society, so that everyone could enjoy it at any moment of the day.<\/p>\n","protected":false},"author":9,"featured_media":15654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[364],"tags":[],"class_list":["post-15653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ferruccio Soppelsa, measuring up to the littlest ones - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/ferruccio-soppelsa-measuring-up-to-the-littlest-ones\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferruccio Soppelsa, measuring up to the littlest ones\" \/>\n<meta property=\"og:description\" content=\"On special dates, and for Children&#039;s Day in particular, there are many celebrations and several coincide or overlap. 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