{"id":15548,"date":"2019-10-07T11:13:16","date_gmt":"2019-10-07T20:13:16","guid":{"rendered":"https:\/\/argency.com\/to-a-full-house-anzu-muraca-shone-at-cerebrity\/"},"modified":"2026-08-03T09:02:21","modified_gmt":"2026-08-03T18:02:21","slug":"to-a-full-house-anzu-muraca-shone-at-cerebrity","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/to-a-full-house-anzu-muraca-shone-at-cerebrity","title":{"rendered":"To a full house, Anzu Muraca shone at CeRebrity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15548\" class=\"elementor elementor-15548 elementor-6828\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d7d4a e-con-full ed-body e-flex e-con e-parent\" data-id=\"63d7d4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64aa008 container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"64aa008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fafb4d1 e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"fafb4d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28126f eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"d28126f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASOS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78295d7 e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"78295d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13fd540 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"13fd540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">7 October, 2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca3c03 ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"7ca3c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16a360 ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"e16a360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">To a full house, Anzu Muraca shone at CeRebrity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4f314 ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"4a4f314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rethinking how we think brands, with three cases, six maxims and a closing exercise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132fb74 e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"132fb74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69cf4da ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"69cf4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/Portada-Blog-Argency-Anzu.jpg\" class=\"attachment-full size-full wp-image-15551\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/Portada-Blog-Argency-Anzu.jpg 1245w, https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/Portada-Blog-Argency-Anzu-300x151.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/Portada-Blog-Argency-Anzu-768x386.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/Portada-Blog-Argency-Anzu-1024x514.jpg 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfde975 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"dfde975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7a200 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"9b7a200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong><span class=\"s1\"><i>In this post we share some of the tips we were left with after the gathering at the Universidad del Aconcagua.<\/i><\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Reached by the energy, good vibes and willingness of our guest <em>cerebrity<\/em>, this September 26 we enjoyed, together with those who attended the <strong>second CeRebrity gathering,<\/strong> a close to the day that made us rethink our criteria when it comes to thinking about brands creatively.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The start of this edition of the Ciclo Creativo that Argency organizes together with the C\u00edrculo de Creativos Argentinos opened with 3 advertising cases that Anzu used as prompts to introduce themselves, set out where they think creativity from and share work experiences. Without a doubt #ElPibeDeLosCajones by Quilmes, the premiere of the second season of the Netflix series Orange is the new black and the program for more women in science by L&#8217;Or\u00e9al\u00a0 made us value the importance of empathy when it comes to thinking up an advertising campaign.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae8e00 ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"eae8e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/IMG_2019-09-27-130702.jpg\" class=\"attachment-full size-full wp-image-15549\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/IMG_2019-09-27-130702.jpg 1280w, https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/IMG_2019-09-27-130702-300x225.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/IMG_2019-09-27-130702-768x576.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2019\/09\/IMG_2019-09-27-130702-1024x768.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a59b0 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"21a59b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Then came the turn of the presentation <strong>Why Cannes is a meme,<\/strong> with which, besides having fun, our <em>cerebrity<\/em> summed up for us their maxims for strategically thinking up a campaign that manages to bring some value to users.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#1 Focus on the idea, not on the format<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#2 Consistent or nothing<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#3 Become more useful<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#4 The ideas that make things happen start outside<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#5 Let go of the advertising, embrace the editorial<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#6 Whatever happens, do not be boring<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To close the gathering we did an exercise together with Anzu to think about brands and relate them to causes or elements of the context, with the intention of looking for the whys and showing the importance of being strategists.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We show you a summary of this learning experience that we built among all of us. Thanks to those who joined us and who dream, as we do, of creativity in Mendoza continuing to grow. <strong>See you at the next CeRebrity!<\/strong><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d382e7 ed-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"2d382e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GNzNGTEbxRg&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77529a2 ed-gallery ar-reveal elementor-widget elementor-widget-html\" data-id=\"77529a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ed-gal\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/10\/IMG_7272-1024x768.jpg\" alt=\"\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/10\/IMG_7266-768x1024.jpg\" alt=\"\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/10\/IMG_7206-1024x768.jpg\" alt=\"\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/10\/IMG_7222-1024x768.jpg\" alt=\"\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/10\/IMG_7236-1024x768.jpg\" alt=\"\" loading=\"lazy\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is how we experienced the second gathering of our series for rethinking creativity. We share tips and fun experiences from our cerebrity that encourage us to be strategists.<\/p>\n","protected":false},"author":9,"featured_media":15551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,62,16,15,13,18],"tags":[],"class_list":["post-15548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos","category-cerebrity","category-digital","category-diseno","category-publicidad","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>To a full house, Anzu Muraca shone at CeRebrity - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/to-a-full-house-anzu-muraca-shone-at-cerebrity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To a full house, Anzu Muraca shone at CeRebrity\" \/>\n<meta property=\"og:description\" content=\"This is how we experienced the second gathering of our series for rethinking creativity. 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