{"id":15519,"date":"2019-06-11T17:24:59","date_gmt":"2019-06-12T02:24:59","guid":{"rendered":"https:\/\/argency.com\/get-ready-for-advertising-on-whatsapp\/"},"modified":"2026-08-03T09:01:47","modified_gmt":"2026-08-03T18:01:47","slug":"get-ready-for-advertising-on-whatsapp","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/get-ready-for-advertising-on-whatsapp","title":{"rendered":"Get ready for advertising on WhatsApp"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15519\" class=\"elementor elementor-15519 elementor-6464\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa16e4 e-con-full ed-body e-flex e-con e-parent\" data-id=\"7fa16e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adeac9a container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"adeac9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9636068 e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"9636068\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e47ce eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"e3e47ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">ADVERTISING<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40c9d70 e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"40c9d70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b291c95 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"b291c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">11 June, 2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565f037 ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"565f037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f79e5e ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"0f79e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Get ready for advertising on WhatsApp<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c6efd ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"58c6efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ads would go in the statuses, like on Instagram, but we will not see them until 2020.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f68e397 e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"f68e397\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaa92a ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"3eaa92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/06\/img02.png\" class=\"attachment-full size-full wp-image-15520\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/06\/img02.png 1245w, https:\/\/argency.com\/wp-content\/uploads\/2019\/06\/img02-300x151.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2019\/06\/img02-768x386.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2019\/06\/img02-1024x514.png 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f309776 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"f309776\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f15d55d ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"f15d55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">For some time it was rumored that Mark Zuckerberg, CEO of Facebook, owner of<span class=\"Apple-converted-space\">\u00a0 <\/span>WhatsApp, intended to install an ad system for this social network. This was confirmed at the end of May during the Facebook Marketing Summit event, in Rotterdam, Holland. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The fact is that Zuckerberg has spent several years working at Facebook and understands perfectly how to make a leading free application profitable. He also observed that the Instagram Stories formula worked very well and that more than 500 million people share their stories in the \u201cstatuses\u201d. All this combined gave him the little push he needed to make the new advertising feature WhatsApp will offer a reality.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Although we will not see advertising land on the instant messaging network until 2020, it is interesting to understand what the new sales possibilities will be like. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Old acquaintances<\/b><\/span><\/p>\n<p class=\"p3\"><em><span class=\"s1\">The advertising would be in WhatsApp&#8217;s statuses (stories) and it would work similarly to Instagram, where after viewing a certain number of statuses, an ad appears.<\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">To reach it, the user will have to swipe their finger across the screen to end up on the website of the company advertising through a video or photo with a link. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Besides the placement where the ads will be shown, it was learned that they will be able to be bought from Facebook&#8217;s advertising catalog. That is, brands will keep operating in an environment they already know, the social network&#8217;s ad manager, and with the benefit of greater integration between the different channels.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>How to make the most of this new feature <\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bearing in mind that the new WhatsApp ads will work, for now, very similarly to what already happens on Instagram, those who want to start thinking about exploiting this new feature will have to consider creating graphic pieces or videos with great visual impact. This will make the network&#8217;s user pay attention to us and not skip us instantly to keep watching their friends&#8217; content.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Setting objectives for the new campaigns and configuring them correctly, just as we currently do on Facebook,<span class=\"Apple-converted-space\">\u00a0 <\/span>will be another of the points we will have to watch out for. Having greater reach and not saturating the market by setting limits on viewing frequency will let us reach our audiences in a friendlier way.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Finally we will have to think about the story we want to tell, make the most of how long the status lasts and all the functions advertising on WhatsApp offers in order to be creative and produce ads that stay in users&#8217; memory or encourage them to buy.<\/span><\/p>\n<p><strong>We share some Argency stories that can inspire you:\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140ee72 ed-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"140ee72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GhBJT5A8MVo&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6f007 ed-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"2a6f007\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/WIqgjhGY-CI&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddd30a ed-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"3ddd30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kcJc5zjTjkY&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The ads would go in the statuses, like on Instagram, but we will not see them until 2020. For some time it was rumored that Mark Zuckerberg, CEO of Facebook, owner of\u00a0 WhatsApp, intended to install an ad system for this social network. This was confirmed at the end of May during the Facebook Marketing [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[374,363,367],"tags":[],"class_list":["post-15519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-explainers","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get ready for advertising on WhatsApp - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/get-ready-for-advertising-on-whatsapp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get ready for advertising on WhatsApp\" \/>\n<meta property=\"og:description\" content=\"The ads would go in the statuses, like on Instagram, but we will not see them until 2020. 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