{"id":15460,"date":"2019-12-09T16:32:33","date_gmt":"2019-12-10T02:32:33","guid":{"rendered":"https:\/\/argency.com\/cerebrity-closed-the-year-and-opened-new-doors\/"},"modified":"2026-08-03T09:02:22","modified_gmt":"2026-08-03T18:02:22","slug":"cerebrity-closed-the-year-and-opened-new-doors","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/cerebrity-closed-the-year-and-opened-new-doors","title":{"rendered":"CeRebrity closed the year and opened new doors"},"content":{"rendered":"\t\t
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ADVERTISING<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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9 December, 2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CeRebrity closed the year and opened new doors<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advertising does not only chase awards; it is also a tool for change and progress.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Alejandro\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CeRebrity saw the year out with another top guest: Alejandro Devoto, CCO of Grey Argentina, one of the most awarded Latin agencies at Cannes 2019 and 2nd in the agency ranking of Diente 2019<\/a>, the award of the C\u00edrculo de Creativos Argentinos. <\/b><\/b><\/span><\/p>\n

At CeRebrity, the series we launched together with the CCA and which has already featured Tony Waissman<\/a> and Anzu Muraca<\/a>, horizontality and ease prevail, and it serves to share experiences and concerns in order to get creativity to generate positive changes in the industry and society.<\/span><\/p>\n

In his talk \u201cWe had the answers and they changed the questions on us\u201d<\/i><\/b>, <\/i><\/b>Ale shared work and advice in relation to the changes brands must face in order to communicate with their audiences without letting them down, attending to their concerns and needs.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"\"\"\"\"\"Alejandro\"\"<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a context in which stereotypes are under review, we advertisers find ourselves in a decisive place that demands acting with awareness and responsibility. That is the reflection left by the first three CeRebrity gatherings: advertising no longer only chases awards, but also serves as a tool for change and progress. <\/span><\/p>\n

Thanks to this approach CeRebrity opens its doors to bring together students and professionals of advertising, but also brands, business owners, marketing managers, leaders and officials who see creativity as a social engine.<\/span><\/p>\n

CeRebrity thus closes 2019 and promises to start 2020 without a break, with a big surprise to keep that engine from stopping. <\/span><\/p>\n

See you soon!<\/b><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CeRebrity saw the year out with another top guest: Alejandro Devoto, CCO of Grey Argentina, one of the most awarded agencies at Cannes 2019 and Diente 2019.<\/p>\n","protected":false},"author":9,"featured_media":15461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[374,386,364,609,363],"tags":[380,617,610,381,618,611,619],"class_list":["post-15460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-awards","category-cases","category-cerebrity","category-explainers","tag-advertising","tag-awarded-campaigns","tag-cerebrity","tag-creativity","tag-talk","tag-workshop","tag-workshop-session"],"acf":[],"yoast_head":"\nCeRebrity closed the year and opened new doors - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/cerebrity-closed-the-year-and-opened-new-doors\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CeRebrity closed the year and opened new doors\" \/>\n<meta property=\"og:description\" content=\"CeRebrity saw the year out with another top guest: Alejandro Devoto, CCO of Grey Argentina, one of the most awarded agencies at Cannes 2019 and Diente 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/argency.com\/en\/cerebrity-closed-the-year-and-opened-new-doors\" \/>\n<meta property=\"og:site_name\" content=\"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-10T02:32:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T18:02:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/argency.com\/wp-content\/uploads\/2019\/12\/CeRebrities-Ale-Devoto-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1245\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandra Muscolini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandra Muscolini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/cerebrity-closed-the-year-and-opened-new-doors#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/cerebrity-closed-the-year-and-opened-new-doors\"},\"author\":{\"name\":\"Alejandra Muscolini\",\"@id\":\"https:\\\/\\\/argency.com\\\/en#\\\/schema\\\/person\\\/ab05e6e8e86c8384ab2e5aae7af85c06\"},\"headline\":\"CeRebrity closed the year and opened new doors\",\"datePublished\":\"2019-12-10T02:32:33+00:00\",\"dateModified\":\"2026-08-03T18:02:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/cerebrity-closed-the-year-and-opened-new-doors\"},\"wordCount\":266,\"image\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/cerebrity-closed-the-year-and-opened-new-doors#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/argency.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/CeRebrities-Ale-Devoto-Blog.jpg\",\"keywords\":[\"advertising\",\"awarded campaigns\",\"Cerebrity\",\"creativity\",\"talk\",\"workshop\",\"workshop session\"],\"articleSection\":[\"ADVERTISING\",\"AWARDS\",\"CASES\",\"CEREBRITY\",\"EXPLAINERS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/cerebrity-closed-the-year-and-opened-new-doors\",\"url\":\"https:\\\/\\\/argency.com\\\/en\\\/cerebrity-closed-the-year-and-opened-new-doors\",\"name\":\"CeRebrity closed the year and opened new doors - 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