{"id":15417,"date":"2020-04-21T11:23:18","date_gmt":"2020-04-21T20:23:18","guid":{"rendered":"https:\/\/argency.com\/we-celebrated-malbec-queelbrindisnopare\/"},"modified":"2026-08-03T07:43:57","modified_gmt":"2026-08-03T16:43:57","slug":"we-celebrated-malbec-queelbrindisnopare","status":"publish","type":"post","link":"https:\/\/argency.com\/en\/we-celebrated-malbec-queelbrindisnopare","title":{"rendered":"We celebrated Malbec #QueElBrindisNoPare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15417\" class=\"elementor elementor-15417 elementor-9457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f141355 e-con-full ed-body e-flex e-con e-parent\" data-id=\"f141355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5092741 container ed-article__head e-flex e-con-boxed e-con e-parent\" data-id=\"5092741\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dad30bd e-con-full ed-article__topline e-flex e-con e-parent\" data-id=\"dad30bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d657d6 eyebrow ed-article__eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"0d657d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASOS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad10fc8 e-con-full ed-article__meta e-flex e-con e-parent\" data-id=\"ad10fc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1046ce8 ed-article__meta-left elementor-widget elementor-widget-heading\" data-id=\"1046ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">21 April, 2020<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabf3fe ed-article__meta-right elementor-widget elementor-widget-heading\" data-id=\"fabf3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1 min de lectura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e596a6e ed-article__title ar-reveal elementor-widget elementor-widget-heading\" data-id=\"e596a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We celebrated Malbec #QueElBrindisNoPare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dda05 ed-article__lead ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"61dda05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wineries, influencers and the press joined the first digital toast on Instagram.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7a1e99 e-con-boxed ed-wide ed-hero e-flex e-con e-parent\" data-id=\"f7a1e99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782ee18 ed-article__hero pj-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"782ee18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/que-el-brindis-no-pare.png\" class=\"attachment-full size-full wp-image-15418\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/que-el-brindis-no-pare.png 1245w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/que-el-brindis-no-pare-300x151.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/que-el-brindis-no-pare-768x386.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/que-el-brindis-no-pare-1024x514.png 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8f523 e-con-boxed ed-read e-flex e-con e-parent\" data-id=\"5a8f523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b9e6f ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"c8b9e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During Malbec World Day we wanted to make one big toast together despite being apart. That is why we created #QueElBrindisNoPare. An action on Instagram stories that invited wineries, influencers and the press to join in the first digital toast.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9bf16 ed-pull elementor-widget elementor-widget-text-editor\" data-id=\"0c9bf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The idea for this toast was inspired by the certainty that our flagship varietal is a very important engine of our economy and by the power of hope in good causes that you seek unity in times of crisis.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e6884 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"d6e6884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To make this big toast happen we trusted in the small actions promoted from social media, the power of connection and of virtuality.<\/p>\n<p>We got the action to more than 600 thousand organic views on Instagram. And more than 200 thousand views thanks to the press. But most importantly: we came together no matter the distance.<\/p>\n<p><strong>Some people who joined the toast<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45077bb ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"45077bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/19-1.png\" class=\"attachment-full size-full wp-image-15429\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/19-1.png 1245w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/19-1-300x151.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/19-1-768x386.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/19-1-1024x514.png 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c312161 ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"c312161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/20-1.png\" class=\"attachment-full size-full wp-image-15430\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/20-1.png 1245w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/20-1-300x151.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/20-1-768x386.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/20-1-1024x514.png 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65d470 ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"e65d470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-1.png\" class=\"attachment-full size-full wp-image-15427\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-1.png 1245w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-1-300x151.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-1-768x386.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-1-1024x514.png 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9cddf ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"4d9cddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21.png\" class=\"attachment-full size-full wp-image-15425\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21.png 1245w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-300x151.png 300w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-768x386.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/21-1024x514.png 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1257e64 ed-prose elementor-widget elementor-widget-text-editor\" data-id=\"1257e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Some newspapers that covered the toast<\/strong><\/p>\n<p><a href=\"https:\/\/www.losandes.com.ar\/article\/view?slug=encuentros-virtuales-y-brindis-con-y-por-el-malbec\" target=\"_blank\" rel=\"noopener noreferrer\">Diario Los Andes<\/a>, <a href=\"https:\/\/www.mdzol.com\/sociedad\/2020\/4\/17\/mendoza-challenge-dia-mundial-del-malbec-que-el-brindis-no-pare-73430.html\" target=\"_blank\" rel=\"noopener noreferrer\">Diario MDZ<\/a> and its section<a href=\"https:\/\/www.mdzol.com\/food-lovers\/cultura\/2020\/4\/17\/dia-mundial-del-malbec-con-que-platos-acompanarlo-73339.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Food Lovers<\/a>, <a href=\"https:\/\/elchorrillero.com\/nota\/2020\/04\/15\/201681-a-pesar-de-todo-queelbrindisnopare-un-chin-chin-colectivo-con-malbec\/amp\/\" target=\"_blank\" rel=\"noopener noreferrer\">El Chorrillero<\/a>, <a href=\"https:\/\/ecocuyo.com\/que-el-brindis-no-pare-la-original-iniciativa-mendocina-por-el-dia-mundial-del-malbec\/?utm_source=Noticias%20de%20Ecocuyo%20y%20Agenda%20Semanal&amp;utm_campaign=4d5554ffdc-EMAIL_CAMPAIGN_2020_04_16_10_47&amp;utm_medium=email&amp;utm_term=0_20aa581935-4d5554ffdc-81334617\" target=\"_blank\" rel=\"noopener noreferrer\">Ecocuyo<\/a>, <a href=\"https:\/\/www.memo.com.ar\/economia\/a-pesar-de-todo-queelbrindisnopare-un-chin-chin-colectivo-con-malbec\/\" target=\"_blank\" rel=\"noopener noreferrer\">Memo<\/a> and <a href=\"https:\/\/eldescorchediario.com\/que-el-brindis-no-pare-una-original-iniciativa-para-el-dia-del-malbec\/\">El Descorche Diario<\/a> joined the virtual celebration of Argentina&#8217;s flagship varietal, Malbec.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320439f ed-figure ar-mask elementor-widget elementor-widget-image\" data-id=\"320439f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"1285\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/diarios-collage.png\" class=\"attachment-full size-full wp-image-15431\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/diarios-collage.png 1185w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/diarios-collage-277x300.png 277w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/diarios-collage-768x833.png 768w, https:\/\/argency.com\/wp-content\/uploads\/2020\/04\/diarios-collage-944x1024.png 944w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We made one big toast together despite being apart. That is why we created #QueElBrindisNoPare. An action on Instagram stories that invited wineries, influencers and the press to join in the first digital toast. <\/p>\n","protected":false},"author":9,"featured_media":15418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,18,1,14],"tags":[380,606,430,607],"class_list":["post-15417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos","category-social-media","category-sin-categorizar","category-wine","tag-advertising","tag-celebrate","tag-malbec","tag-toast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We celebrated Malbec #QueElBrindisNoPare - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/we-celebrated-malbec-queelbrindisnopare\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We celebrated Malbec #QueElBrindisNoPare\" \/>\n<meta property=\"og:description\" content=\"We made one big toast together despite being apart. 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