{"id":17059,"date":"2026-08-11T11:21:18","date_gmt":"2026-08-11T20:21:18","guid":{"rendered":"https:\/\/argency.com\/?post_type=caso&#038;p=17059"},"modified":"2026-09-14T12:36:48","modified_gmt":"2026-09-14T21:36:48","slug":"canto-rodado","status":"publish","type":"caso","link":"https:\/\/argency.com\/en\/caso\/canto-rodado","title":{"rendered":"Canto Rodado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17059\" class=\"elementor elementor-17059\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-85feacf e-con-full e-flex e-con e-parent\" data-id=\"85feacf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ec71bc4 e-flex e-con-boxed e-con e-child\" data-id=\"ec71bc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6eb5d15 e-con-full e-flex e-con e-child\" data-id=\"6eb5d15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3723f ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"bc3723f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Canto Rodado<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eed259 e-con-full e-flex e-con e-child\" data-id=\"6eed259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dad8b91 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"dad8b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rebranding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6138e7 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"d6138e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb36569 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"fb36569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Naming<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b40df9 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"0b40df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/La-Isabel-Estate-Huentala_Argency.jpg\" class=\"attachment-full size-full wp-image-17014\" alt=\"La Isabel Estate. Huentala Wines. Argency. Agencia de dise\u00f1o y publicidad de Mendoza, Argentina.\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/La-Isabel-Estate-Huentala_Argency.jpg 1920w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/La-Isabel-Estate-Huentala_Argency-300x200.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/La-Isabel-Estate-Huentala_Argency-1024x683.jpg 1024w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/La-Isabel-Estate-Huentala_Argency-768x512.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/La-Isabel-Estate-Huentala_Argency-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-a01eab1 e-con-full e-flex e-con e-parent\" data-id=\"a01eab1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b1e6a00 e-flex e-con-boxed e-con e-child\" data-id=\"b1e6a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6aae684 e-con-full e-flex e-con e-child\" data-id=\"6aae684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a2fca7 e-con-full e-flex e-con e-child\" data-id=\"1a2fca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e156a5a elementor-widget elementor-widget-heading\" data-id=\"e156a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cliente<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e0ca19 elementor-widget elementor-widget-heading\" data-id=\"9e0ca19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Bodega Canto Rodado<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c7fee e-con-full e-flex e-con e-child\" data-id=\"b5c7fee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b911a00 elementor-widget elementor-widget-heading\" data-id=\"b911a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industria<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9b3d9 elementor-widget elementor-widget-text-editor\" data-id=\"ad9b3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vinos<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-947923f e-con-full e-flex e-con e-child\" data-id=\"947923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7516ba elementor-widget elementor-widget-heading\" data-id=\"e7516ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Servicios<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4643788 elementor-widget elementor-widget-text-editor\" data-id=\"4643788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>estrategia de marca, arquitectura de portafolio, naming, direcci\u00f3n de arte, dise\u00f1o de packaging, contraetiquetas, producci\u00f3n audiovisual, punto de venta.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-54b93a7 e-con-full e-flex e-con e-parent\" data-id=\"54b93a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d89ae6 e-flex e-con-boxed e-con e-child\" data-id=\"6d89ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c799a ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"c9c799a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una bodega que llevaba veinte a\u00f1os nombrando sus vinos por la cepa aprendi\u00f3 a nombrarlos por el <span class=\"accent\">suelo donde nacen<\/span>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b03fa88 e-con-full cs-dark e-flex e-con e-parent\" data-id=\"b03fa88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c38d9c8 e-flex e-con-boxed e-con e-child\" data-id=\"c38d9c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-636d6e6 e-con-full e-flex e-con e-child\" data-id=\"636d6e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e71e77f e-con-full e-flex e-con e-child\" data-id=\"e71e77f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59920d ar-mask elementor-widget elementor-widget-image\" data-id=\"d59920d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1276\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/antes-despues_LaIsabelEstate_Huentala_Argency.jpg\" class=\"attachment-full size-full wp-image-12614\" alt=\"Redise\u00f1o La Isabel Estate. Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/antes-despues_LaIsabelEstate_Huentala_Argency.jpg 1920w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/antes-despues_LaIsabelEstate_Huentala_Argency-300x199.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/antes-despues_LaIsabelEstate_Huentala_Argency-1024x681.jpg 1024w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/antes-despues_LaIsabelEstate_Huentala_Argency-768x510.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/antes-despues_LaIsabelEstate_Huentala_Argency-1536x1021.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e13646 e-con-full e-flex e-con e-child\" data-id=\"4e13646\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a791a ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"47a791a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El desaf\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cc9f7 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"06cc9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rebranding integral y sistema de packaging para una l\u00ednea de cuatro vinos de parcela. El encargo empez\u00f3 como un redise\u00f1o de etiquetas y termin\u00f3 siendo una revisi\u00f3n de c\u00f3mo la bodega entiende y cuenta su propio terroir.<\/p>\n<p>Canto Rodado produce desde 2006 en tres fincas del Valle de Uco separadas por apenas once kil\u00f3metros. Durante casi dos d\u00e9cadas comunic\u00f3 lo mismo que todas: la cepa, la a\u00f1ada, la altura. El resultado era un portafolio correcto y perfectamente intercambiable con el de cualquier vecino.<\/p>\n<p>El problema no era est\u00e9tico. Era de relato. La bodega ten\u00eda una particularidad real y no la estaba contando: sus tres fincas se asientan sobre cuatro suelos distintos, y esa diferencia se siente en la copa mucho m\u00e1s que la diferencia entre dos malbecs de la misma parcela.<\/p>\n<p>A eso se sumaba una restricci\u00f3n concreta. La l\u00ednea sal\u00eda a un mercado de exportaci\u00f3n donde el consumidor no conoce el Valle de Uco ni tiene por qu\u00e9 conocerlo. Cualquier sistema que exigiera una explicaci\u00f3n previa estaba condenado.<\/p>\n<p>El encargo, entonces, ten\u00eda dos frentes que tiraban para lados opuestos: contar algo m\u00e1s complejo que antes, y hacerlo entendible para alguien que mira una g\u00f3ndola durante cuatro segundos.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-a7a6c66 e-con-full e-flex e-con e-parent\" data-id=\"a7a6c66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cba64a0 e-flex e-con-boxed e-con e-child\" data-id=\"cba64a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f04f5fe e-con-full e-flex e-con e-child\" data-id=\"f04f5fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835313c ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"835313c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec7933 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"aec7933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El suelo primero. La cepa despu\u00e9s.<\/strong><\/p>\n<p>Invertimos la jerarqu\u00eda de la etiqueta. Donde antes dec\u00eda Malbec en cuerpo 40, ahora dice el nombre del suelo. La cepa baja a un rengl\u00f3n de servicio, junto a la a\u00f1ada y el porcentaje de alcohol.<\/p>\n<p>El nombre de la bodega ya conten\u00eda la respuesta y nadie la hab\u00eda usado: un canto rodado es una piedra que el agua arrastr\u00f3 y puli\u00f3 durante siglos. Es, literalmente, el suelo del Valle de Uco. La marca llevaba veinte a\u00f1os nombrando su propio terroir sin darse cuenta.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d775ac8 e-con-full e-flex e-con e-parent\" data-id=\"d775ac8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0ead66e e-flex e-con-boxed e-con e-child\" data-id=\"0ead66e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c42a688 e-con-full e-flex e-con e-child\" data-id=\"c42a688\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5891b8 ar-reveal elementor-widget elementor-widget-heading\" data-id=\"b5891b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">IDEA RECTORA<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4840f ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"3e4840f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"lead\">La marca ya sab\u00eda la respuesta.<\/span> S\u00f3lo hab\u00eda que dejar de interrumpirla.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-258106c e-con-full e-flex e-con e-parent\" data-id=\"258106c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-217786e e-flex e-con-boxed e-con e-child\" data-id=\"217786e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c728837 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"c728837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los cuatro suelos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76e3e3 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"c76e3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada vino de la l\u00ednea toma el nombre y el car\u00e1cter gr\u00e1fico de su suelo de origen. El equipo de enolog\u00eda defini\u00f3 los cuatro; la direcci\u00f3n de arte les dio forma.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c74f158 e-con-full pj-sec pj-list e-flex e-con e-parent\" data-id=\"c74f158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b20492 container e-flex e-con-boxed e-con e-child\" data-id=\"1b20492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60e2d20 e-con-full pj-list__grid e-flex e-con e-child\" data-id=\"60e2d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf0f67d e-con-full pj-list__item ar-reveal e-flex e-con e-child\" data-id=\"bf0f67d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d85b2a elementor-widget elementor-widget-heading\" data-id=\"1d85b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240063b ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"240063b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aluvional<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92c058 elementor-widget elementor-widget-text-editor\" data-id=\"f92c058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Piedra redondeada, drenaje r\u00e1pido, ra\u00edces profundas. Es el suelo fundador de la bodega y el que da el vino m\u00e1s tenso. La etiqueta usa la textura de canto rodado a escala real, sin filtro.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7af8268 e-con-full pj-list__item ar-reveal e-flex e-con e-child\" data-id=\"7af8268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4490fef elementor-widget elementor-widget-heading\" data-id=\"4490fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2c6df ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"bb2c6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Calc\u00e1reo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df0e81 elementor-widget elementor-widget-text-editor\" data-id=\"4df0e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blanco, poroso, con carbonato en superficie. Aporta la acidez que caracteriza a la l\u00ednea. Se resolvi\u00f3 con un blanco roto y un relieve seco, sin tinta.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e44c120 e-con-full pj-list__item ar-reveal e-flex e-con e-child\" data-id=\"e44c120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f31ce87 elementor-widget elementor-widget-heading\" data-id=\"f31ce87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633669d ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"633669d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Arcilloso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fe81e elementor-widget elementor-widget-text-editor\" data-id=\"40fe81e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compacto, retiene agua, madura tarde. Es el vino m\u00e1s carnoso de los cuatro. Se trabaj\u00f3 con un rojo terroso y un stamping mate.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af8c923 e-con-full pj-list__item ar-reveal e-flex e-con e-child\" data-id=\"af8c923\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c5717 elementor-widget elementor-widget-heading\" data-id=\"c8c5717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e453355 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"e453355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Arenoso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6959f9 elementor-widget elementor-widget-text-editor\" data-id=\"f6959f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suelto, c\u00e1lido, de rendimiento bajo. Da el vino m\u00e1s floral y el m\u00e1s dif\u00edcil de conseguir. Lleva la tipograf\u00eda m\u00e1s abierta de la familia y un papel con m\u00e1s grano.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5bd6fa4 e-con-full e-flex e-con e-parent\" data-id=\"5bd6fa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-05cd479 e-flex e-con-boxed e-con e-child\" data-id=\"05cd479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-04a950d e-con-full e-flex e-con e-child\" data-id=\"04a950d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32033c2 ar-mask elementor-widget elementor-widget-image\" data-id=\"32033c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1167\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Boreal-1.jpg\" class=\"attachment-full size-full wp-image-12589\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Boreal-1.jpg 1080w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Boreal-1-278x300.jpg 278w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Boreal-1-948x1024.jpg 948w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Boreal-1-768x830.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d31d2dd e-con-full e-flex e-con e-child\" data-id=\"d31d2dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7951610 ar-mask elementor-widget elementor-widget-image\" data-id=\"7951610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1167\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Austral-1.jpg\" class=\"attachment-full size-full wp-image-12588\" alt=\"\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Austral-1.jpg 1080w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Austral-1-278x300.jpg 278w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Austral-1-948x1024.jpg 948w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Austral-1-768x830.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-87bbd0b e-con-full pj-sec pj-counter e-flex e-con e-parent\" data-id=\"87bbd0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e918c7 container e-flex e-con-boxed e-con e-child\" data-id=\"3e918c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d567e5d e-con-full pj-counter__grid e-flex e-con e-child\" data-id=\"d567e5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b14161e e-con-full pj-counter__side ar-reveal e-flex e-con e-child\" data-id=\"b14161e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df6bc74 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"df6bc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lo que se conserva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8c083 elementor-widget elementor-widget-text-editor\" data-id=\"3e8c083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se conserva: el nombre, el escudo de 2006, la proporci\u00f3n de la botella borgo\u00f1a y el c\u00f3digo de color del capuch\u00f3n, que el mercado local ya reconoce. Tocar cualquiera de esas cuatro cosas habr\u00eda costado m\u00e1s de lo que aportaba.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5514005 e-con-full pj-counter__side ar-reveal e-flex e-con e-child\" data-id=\"5514005\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c435b ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"f2c435b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lo que cambia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3c2ef elementor-widget elementor-widget-text-editor\" data-id=\"2c3c2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cambia: la jerarqu\u00eda tipogr\u00e1fica completa, el sistema de nombres, la paleta \u2014que pasa de cuatro colores decorativos a cuatro colores derivados de los suelos reales\u2014, los materiales y la contraetiqueta, que dej\u00f3 de ser un texto legal y pas\u00f3 a ser el lugar donde se cuenta el suelo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b93561c e-con-full e-flex e-con e-parent\" data-id=\"b93561c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bfd738 e-flex e-con-boxed e-con e-child\" data-id=\"3bfd738\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38918d0 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"38918d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Huentala_Boreal_Austral_10_Argency_Mendoza.jpg\" class=\"attachment-full size-full wp-image-12586\" alt=\"Huentala_Boreal_Austral_10_Argency_Mendoza\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Huentala_Boreal_Austral_10_Argency_Mendoza.jpg 1920w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Huentala_Boreal_Austral_10_Argency_Mendoza-300x169.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Huentala_Boreal_Austral_10_Argency_Mendoza-1024x576.jpg 1024w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Huentala_Boreal_Austral_10_Argency_Mendoza-768x432.jpg 768w, https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Huentala_Boreal_Austral_10_Argency_Mendoza-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e85d042 e-con-full cs-dark e-flex e-con e-parent\" data-id=\"e85d042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27598a3 e-flex e-con-boxed e-con e-child\" data-id=\"27598a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9984067 e-con-full e-flex e-con e-child\" data-id=\"9984067\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc93a14 e-con-full e-flex e-con e-child\" data-id=\"fc93a14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e796d2 ar-mask elementor-widget elementor-widget-image\" data-id=\"9e796d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/06\/Calizo-carmin_beauty.jpg\" class=\"attachment-full size-full wp-image-14256\" alt=\"Calizo-carmin_Huentala_Argency_Agencia Creativa. Mendoza, Argentina\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/06\/Calizo-carmin_beauty.jpg 1080w, https:\/\/argency.com\/wp-content\/uploads\/2025\/06\/Calizo-carmin_beauty-300x300.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2025\/06\/Calizo-carmin_beauty-1024x1024.jpg 1024w, https:\/\/argency.com\/wp-content\/uploads\/2025\/06\/Calizo-carmin_beauty-150x150.jpg 150w, https:\/\/argency.com\/wp-content\/uploads\/2025\/06\/Calizo-carmin_beauty-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d778a e-con-full e-flex e-con e-child\" data-id=\"c9d778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e00d4a ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"4e00d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El sistema de packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2c23b ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"df2c23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La familia se construye sobre una grilla \u00fanica y cuatro variables: color, textura, papel y acabado. Todo lo dem\u00e1s \u2014la tipograf\u00eda, la posici\u00f3n del escudo, el ancho del rengl\u00f3n de servicio\u2014 es id\u00e9ntico en los cuatro.<\/p>\n<p>Esa disciplina es lo que permite que las cuatro etiquetas se lean como una familia a un metro de distancia y como cuatro vinos distintos a treinta cent\u00edmetros. Es tambi\u00e9n lo que permite sumar un quinto suelo el d\u00eda que la bodega compre otra finca, sin redise\u00f1ar nada.<\/p>\n<p>La contraetiqueta lleva un mapa de las tres fincas con el suelo del vino marcado. Es el \u00fanico elemento que exige lectura, y est\u00e1 donde la lectura ocurre: en la mano, no en la g\u00f3ndola.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-73c4a44 e-con-full e-flex e-con e-parent\" data-id=\"73c4a44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-88bb71a e-flex e-con-boxed e-con e-child\" data-id=\"88bb71a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbf29c2 e-con-full e-flex e-con e-child\" data-id=\"fbf29c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-857d9da ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"857d9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El lanzamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd95f9 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"8dd95f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La l\u00ednea se present\u00f3 con un film de dos minutos filmado en una sola jornada, en las tres fincas, siguiendo el recorrido del agua que form\u00f3 los cantos rodados. Sin locuci\u00f3n, sin en\u00f3logo hablando a c\u00e1mara, sin copas girando a contraluz.<\/p>\n<p>Se complet\u00f3 con una serie de piezas de punto de venta pensadas para exportaci\u00f3n: neck hangers, cenefas de g\u00f3ndola y un display de cuatro botellas que arma el mapa de suelos al colocarlas en orden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2641b0e e-con-full e-flex e-con e-parent\" data-id=\"2641b0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ceb99a9 e-flex e-con-boxed e-con e-child\" data-id=\"ceb99a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9ac37 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"7e9ac37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El film de lanzamiento \u2014 2\u2032<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844c89 elementor-widget__width-initial pj-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"1844c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dJnJRQ3WRNw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-fd4fb0b e-con-full e-flex e-con e-parent\" data-id=\"fd4fb0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bcb628 e-flex e-con-boxed e-con e-child\" data-id=\"5bcb628\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fafdf63 e-con-full e-flex e-con e-child\" data-id=\"fafdf63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66efa ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"3e66efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El impacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5cfa8 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"0d5cfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La l\u00ednea sali\u00f3 a Estados Unidos y Reino Unido en marzo de 2026. En los primeros cuatro meses, la bodega report\u00f3 que el vino m\u00e1s vendido de los cuatro pas\u00f3 a ser el Calc\u00e1reo, que en el esquema anterior era el de menor rotaci\u00f3n.<\/p>\n<p>Pero el resultado que m\u00e1s nos interesa es otro. El equipo comercial dej\u00f3 de vender cepas y empez\u00f3 a vender suelos, y eso cambi\u00f3 la conversaci\u00f3n con el importador: de una discusi\u00f3n de precio por varietal a una de portafolio.<\/p>\n<p>Una bodega chica no compite por volumen. Compite por tener algo que contar que el de al lado no pueda copiar. El suelo no se copia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3e1e383 e-con-full pj-gallery-sec e-flex e-con e-parent\" data-id=\"3e1e383\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6cba0fb container e-flex e-con-boxed e-con e-child\" data-id=\"6cba0fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-965bebf pj-gallery ar-reveal elementor-widget elementor-widget-gallery\" data-id=\"965bebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/Esculturas_La-Isabel-Estate-Huentala_Argency.jpg\" data-width=\"800\" data-height=\"579\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/4_ESCULTURAS-ZORROS_HUENTALA_ORLANDO-LEYTES-819x1024.jpg\" data-width=\"800\" data-height=\"1000\" aria-label=\"ESCULTURAS ZORROS_HUENTALA_ORLANDO LEYTES\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/mosaico-Tarapaca-1024x427.jpg\" data-width=\"800\" data-height=\"334\" aria-label=\"Vi\u00f1a Tarapaca- Argency - Agencia dise\u00f1o y publicidad. Mendoza, argentina\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/argency.com\/wp-content\/uploads\/2025\/07\/portafolio-Huentala-Wines_Argency-1024x479.jpg\" data-width=\"800\" data-height=\"374\" aria-label=\"portafolio-Huentala-Wines_Argency\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ab3bffc e-con-full pj-sec pj-ficha e-flex e-con e-parent\" data-id=\"ab3bffc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c1914c container e-flex e-con-boxed e-con e-child\" data-id=\"1c1914c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b81cd0 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"5b81cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ficha del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9592c4c e-con-full pj-ficha__grid e-flex e-con e-child\" data-id=\"9592c4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd97439 e-con-full pj-ficha__item ar-reveal e-flex e-con e-child\" data-id=\"cd97439\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-140cd23 elementor-widget elementor-widget-heading\" data-id=\"140cd23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cliente<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c02225 elementor-widget elementor-widget-text-editor\" data-id=\"5c02225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bodega Canto Rodado<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7b3176 e-con-full pj-ficha__item ar-reveal e-flex e-con e-child\" data-id=\"e7b3176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56c7e84 elementor-widget elementor-widget-heading\" data-id=\"56c7e84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Marca<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a22be elementor-widget elementor-widget-text-editor\" data-id=\"33a22be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u00ednea Suelos<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7950c45 e-con-full pj-ficha__item ar-reveal e-flex e-con e-child\" data-id=\"7950c45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35c90 elementor-widget elementor-widget-heading\" data-id=\"6c35c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Proyecto<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240325a elementor-widget elementor-widget-text-editor\" data-id=\"240325a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rebranding y sistema de packaging \u2014 L\u00ednea Suelos<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b82506 e-con-full pj-ficha__item ar-reveal e-flex e-con e-child\" data-id=\"5b82506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c88e03 elementor-widget elementor-widget-heading\" data-id=\"8c88e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A\u00f1o<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46e431 elementor-widget elementor-widget-text-editor\" data-id=\"e46e431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd74356 e-con-full pj-ficha__item ar-reveal e-flex e-con e-child\" data-id=\"fd74356\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbbc4c elementor-widget elementor-widget-heading\" data-id=\"5dbbc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mercados<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aac08c elementor-widget elementor-widget-text-editor\" data-id=\"5aac08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estados Unidos y Reino Unido<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84d4245 e-con-full pj-ficha__item ar-reveal e-flex e-con e-child\" data-id=\"84d4245\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece1015 elementor-widget elementor-widget-heading\" data-id=\"ece1015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Servicios<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b8f93 elementor-widget elementor-widget-text-editor\" data-id=\"41b8f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>estrategia de marca, arquitectura de portafolio, naming, direcci\u00f3n de arte, dise\u00f1o de packaging, contraetiquetas, producci\u00f3n audiovisual, punto de venta.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8503f65 e-con-full e-flex e-con e-parent\" data-id=\"8503f65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-08c482a e-flex e-con-boxed e-con e-child\" data-id=\"08c482a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-179d3ac ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"179d3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1amos identidades que nacen desde la <span class=\"accent\">esencia<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d73fec e-con-full e-flex e-con e-child\" data-id=\"3d73fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4926f8a elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4926f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/argency.com\/en\/casos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s casos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f3368 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"98f3368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/argency.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniciar un proyecto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4795b0ac e-con-full e-flex e-con e-parent\" data-id=\"4795b0ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c53adf4 e-flex e-con-boxed e-con e-child\" data-id=\"1c53adf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-921cb81 e-con-full e-flex e-con e-child\" data-id=\"921cb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f742fd9 ar-mask elementor-widget elementor-widget-image\" data-id=\"f742fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2026\/07\/CultorWine_Argency.jpg\" class=\"attachment-full size-full wp-image-14231\" alt=\"Cultor La Pri\u00e8re 2024 label with black calligraphy reading Gualtallary, Uco Valley, Mendoza_Argency design and advertising agency. Mendoza. 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