{"id":14292,"date":"2022-12-23T02:34:29","date_gmt":"2022-12-23T12:34:29","guid":{"rendered":"https:\/\/argency.com\/caso\/la-marchigiana-3\/"},"modified":"2026-09-14T12:37:08","modified_gmt":"2026-09-14T21:37:08","slug":"la-marchigiana-3","status":"publish","type":"caso","link":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3","title":{"rendered":"La Marchigiana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14292\" class=\"elementor elementor-14292 elementor-13969\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-2f70293 e-con-full e-flex e-con e-parent\" data-id=\"2f70293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c8229c e-con-boxed e-flex e-con e-child\" data-id=\"5c8229c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4261aa e-con-full e-flex e-con e-child\" data-id=\"c4261aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de3b34 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"7de3b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La Marchigiana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2ca758 e-con-full e-flex e-con e-child\" data-id=\"b2ca758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b163547 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"b163547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27de613 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"27de613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Spots<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b71a2fd ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"b71a2fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg\" class=\"attachment-full size-full wp-image-14631\" alt=\"La Marchigiana &quot;Taxi&quot;. Campa\u00f1a Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg 1080w, https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01-300x300.jpg 300w, https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01-1024x1024.jpg 1024w, https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01-150x150.jpg 150w, https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8c36289 e-con-full e-flex e-con e-parent\" data-id=\"8c36289\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6c4f4f0 e-con-boxed e-flex e-con e-child\" data-id=\"6c4f4f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32e4513 e-con-full e-flex e-con e-child\" data-id=\"32e4513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ca9577e e-con-full e-flex e-con e-child\" data-id=\"ca9577e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48fac0e elementor-widget elementor-widget-heading\" data-id=\"48fac0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c336c79 elementor-widget elementor-widget-heading\" data-id=\"c336c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">La Marchigiana<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7c0192 e-con-full e-flex e-con e-child\" data-id=\"d7c0192\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10955e8 elementor-widget elementor-widget-heading\" data-id=\"10955e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae605f8 elementor-widget elementor-widget-text-editor\" data-id=\"ae605f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dining \u00b7 traditional Mendoza restaurant, more than 70 years old.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e651f6e e-con-full e-flex e-con e-child\" data-id=\"e651f6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1de9587 elementor-widget elementor-widget-heading\" data-id=\"1de9587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be0088 elementor-widget elementor-widget-text-editor\" data-id=\"9be0088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campaign concept and production of four spots.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ac04744 e-con-full e-flex e-con e-parent\" data-id=\"ac04744\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cfbb981 e-con-boxed e-flex e-con e-child\" data-id=\"cfbb981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82b7c5 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"b82b7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond correct pronunciation, what matters is <span class='accent'>recognition<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c0062cf e-con-full e-flex e-con e-parent\" data-id=\"c0062cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6f76c8d e-con-boxed e-flex e-con e-child\" data-id=\"6f76c8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f07af8e e-con-full e-flex e-con e-child\" data-id=\"f07af8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a67a40 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"1a67a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&quot;How do you say it&quot; campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd108f8 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"bd108f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'>Laughter is often recommended for good health. But finding a brand that decides to take itself with humor, while not new, is without a doubt uncommon.<\/p>\n<p>That was the case with the second part of the campaign for La Marchigiana, the traditional restaurant of Mendoza, which we devised together with the marketing team and the production company Casavalle-Suli\u00e1 Leiton to celebrate its more than 70 years. Through its 3 spots: \u201cTaxista\u201d, \u201cTurista\u201d and \u201cScrabble\u201d, La Marchigiana makes it clear that, beyond correct pronunciation, what matters is recognition; as well as emphasizing its Italian origin, the great culinary differentiator of the restaurant.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b6d8f15 e-con-full e-flex e-con e-parent\" data-id=\"b6d8f15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0efcc03 e-con-boxed e-flex e-con e-child\" data-id=\"0efcc03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd381d3 ar-reveal elementor-widget elementor-widget-html\" data-id=\"cd381d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.lm22{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;width:min(1600px,92vw);margin:0 auto}@media(max-width:860px){.lm22{grid-template-columns:1fr}}.lm22 .v{position:relative;padding-bottom:56.25%;height:0;overflow:hidden}.lm22 .v iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}<\/style><div class='lm22'><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/XEXBqJ9MYHE' loading='lazy' allowfullscreen><\/iframe><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/-mqccMz9u7Q' loading='lazy' allowfullscreen><\/iframe><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/3tZuKTgtAp4' loading='lazy' allowfullscreen><\/iframe><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5d75d41 e-con-full e-flex e-con e-parent\" data-id=\"5d75d41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bae9930 e-con-boxed e-flex e-con e-child\" data-id=\"bae9930\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bbeab1c e-con-full e-flex e-con e-child\" data-id=\"bbeab1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf6801 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"1cf6801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The campaign closed with a fourth playful spot featuring testimonials from some of its waiters, who recount with humor the most unusual ways they have heard customers name La Marchigiana over its more than 70 established years in Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2b18d1c e-con-full e-flex e-con e-parent\" data-id=\"2b18d1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ec49b60 e-con-boxed e-flex e-con e-child\" data-id=\"ec49b60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ebcba elementor-widget__width-initial pj-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"b5ebcba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Skwf5WQrlhg&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-9c00384 e-con-full e-flex e-con e-parent\" data-id=\"9c00384\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3254a13 e-con-boxed e-flex e-con e-child\" data-id=\"3254a13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5088241 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"5088241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And you\u2026 <span class='accent'>what do you call it?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10745,"template":"","categoria":[638,634],"class_list":["post-14292","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas","categoria-film"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Marchigiana - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/caso\/la-marchigiana-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Marchigiana\" \/>\n<meta property=\"og:description\" content=\"La Marchigiana Campaign Spots Client La Marchigiana Industry Dining \u00b7 traditional Mendoza restaurant, more than 70 years old. Services Campaign concept and production of four spots. Beyond correct pronunciation, what matters is recognition &quot;How do you say it&quot; campaign Laughter is often recommended for good health. But finding a brand that decides to take itself [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/argency.com\/en\/caso\/la-marchigiana-3\" \/>\n<meta property=\"og:site_name\" content=\"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T21:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3\",\"url\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3\",\"name\":\"La Marchigiana - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/argency.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/LM_Portada-taxi_221122_feed-01.jpg\",\"datePublished\":\"2022-12-23T12:34:29+00:00\",\"dateModified\":\"2026-09-14T21:37:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3#primaryimage\",\"url\":\"https:\\\/\\\/argency.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/LM_Portada-taxi_221122_feed-01.jpg\",\"contentUrl\":\"https:\\\/\\\/argency.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/LM_Portada-taxi_221122_feed-01.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"La Marchigiana \\\"Taxi\\\". Campa\u00f1a Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/argency.com\\\/en\\\/caso\\\/la-marchigiana-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/argency.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Marchigiana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/argency.com\\\/en#website\",\"url\":\"https:\\\/\\\/argency.com\\\/en\",\"name\":\"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\",\"description\":\"Somos una agencia de publicidad y dise\u00f1o que crea soluciones a trav\u00e9s de la innovaci\u00f3n. Creatividad - apps - packaging - videos - campa\u00f1as - branding.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/argency.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La Marchigiana - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3","og_locale":"en_US","og_type":"article","og_title":"La Marchigiana","og_description":"La Marchigiana Campaign Spots Client La Marchigiana Industry Dining \u00b7 traditional Mendoza restaurant, more than 70 years old. Services Campaign concept and production of four spots. Beyond correct pronunciation, what matters is recognition &quot;How do you say it&quot; campaign Laughter is often recommended for good health. But finding a brand that decides to take itself [&hellip;]","og_url":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3","og_site_name":"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","article_modified_time":"2026-09-14T21:37:08+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3","url":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3","name":"La Marchigiana - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","isPartOf":{"@id":"https:\/\/argency.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3#primaryimage"},"image":{"@id":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3#primaryimage"},"thumbnailUrl":"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg","datePublished":"2022-12-23T12:34:29+00:00","dateModified":"2026-09-14T21:37:08+00:00","breadcrumb":{"@id":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/argency.com\/en\/caso\/la-marchigiana-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3#primaryimage","url":"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg","contentUrl":"https:\/\/argency.com\/wp-content\/uploads\/2022\/12\/LM_Portada-taxi_221122_feed-01.jpg","width":1080,"height":1080,"caption":"La Marchigiana \"Taxi\". Campa\u00f1a Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina."},{"@type":"BreadcrumbList","@id":"https:\/\/argency.com\/en\/caso\/la-marchigiana-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/argency.com\/en"},{"@type":"ListItem","position":2,"name":"La Marchigiana"}]},{"@type":"WebSite","@id":"https:\/\/argency.com\/en#website","url":"https:\/\/argency.com\/en","name":"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","description":"Somos una agencia de publicidad y dise\u00f1o que crea soluciones a trav\u00e9s de la innovaci\u00f3n. Creatividad - apps - packaging - videos - campa\u00f1as - branding.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/argency.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/caso\/14292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/caso"}],"about":[{"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/types\/caso"}],"version-history":[{"count":3,"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/caso\/14292\/revisions"}],"predecessor-version":[{"id":17944,"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/caso\/14292\/revisions\/17944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/media\/10745"}],"wp:attachment":[{"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/media?parent=14292"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/argency.com\/en\/wp-json\/wp\/v2\/categoria?post=14292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}