{"id":14221,"date":"2025-09-04T02:56:32","date_gmt":"2025-09-04T11:56:32","guid":{"rendered":"https:\/\/argency.com\/caso\/la-marchigiana\/"},"modified":"2026-09-14T12:33:48","modified_gmt":"2026-09-14T21:33:48","slug":"la-marchigiana","status":"publish","type":"caso","link":"https:\/\/argency.com\/en\/caso\/la-marchigiana","title":{"rendered":"La Marchigiana"},"content":{"rendered":"\t\t
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La Marchigiana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Script \u00b7 Spot<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Out of home<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Marchigiana<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dining \u00b7 traditional Italian cuisine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign concept, script, spot and out-of-home graphics.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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A place we always want to return to<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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Food has that unique power: with its aromas and flavors it carries us back to experiences we keep in our hearts.<\/p>\n

With this insight, everyday yet profound, we developed the new La Marchigiana campaign: we always want to return to the places and moments where we felt good. Where we found warmth, shelter and love<\/strong>.<\/p>\n

We connect past and present through a simple, moving narrative that joins different stages of life with the enjoyment of the Italian table: a tradition that renews itself without losing its roots.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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A script we all recognize ourselves in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first step was to work on a script we could all recognize ourselves in. This way, the spot conveys the essence of La Marchigiana: not as a restaurant, but as a beloved place<\/strong> that accompanies generations, awakening emotions through the senses.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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An emotional visual bridge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To bring the concept into out-of-home graphics, we focused on that precise instant when a flavor or an aroma awakens magical memories, taking us back to moments and people we keep in our hearts.<\/p>\n

This way, in a single image we achieved the coexistence of present and past, creating an emotional visual bridge that sums up the spirit of the campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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The idea<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Because it connects us with the best moments<\/span> of life.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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We create campaigns that connect with emotion<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14222,"template":"","categoria":[638],"class_list":["post-14221","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas"],"acf":[],"yoast_head":"\nLa Marchigiana - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/argency.com\/en\/caso\/la-marchigiana\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Marchigiana\" \/>\n<meta property=\"og:description\" content=\"La Marchigiana Campaign Script \u00b7 Spot Out of home Client La Marchigiana Industry Dining \u00b7 traditional Italian cuisine. 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