". El CSS va aparte, * en la hoja b3- (hero-video.css). * * QUE HACE. El hero del caso muestra el video del caso en loop y mudo. * La interfaz de YouTube NO SE PUEDE ELIMINAR, solo tapar: cada vez que * el player arranca pinta ~4s de titulo, canal y transporte. Por eso la * foto del caso funciona de TELON — cubre el video en cada momento en * que YouTube muestra marca y se levanta cuando quedo limpio. Mas tres * botones propios (pausa, volumen, expandir) contra la IFrame API. * * DE DONDE SACA EL VIDEO: del widget `video` de Elementor que esta * dentro de .b3-hero__media. Se le lee el `data-settings`, se le saca * la URL de YouTube y despues se lo quita del DOM. El contenido sigue * viviendo en Elementor —el dueño cambia el video desde el editor y * esto lo sigue— pero el player lo construimos nosotros, con nuestros * playerVars, en vez de pelearnos con el de Elementor por el mismo div. * * DE DONDE SACA LA FOTO DEL TELON: ver fabricarTelon(). En orden: * atributo propio, la imagen que ya esta en el hero, la del bloque * b3-mod-boxed, y por ultimo og:image. Sin foto no hay telon, y sin * telon NO se construye el player: seria mostrar marca de YouTube. * * SI EL BLOQUE NO ESTA no pasa nada: las otras 135 paginas de caso * cargan la misma hoja y el mismo snippet, y salen por el primer `if`. * * ⚠️ POR QUE LA API SE PIDE ASI Y NO CON UN
CASES

We make magic with ideas

Kadabra, from Bodega Estancia Mendoza, becomes the first wine with Augmented Reality.

We launched the Kadabra app, for the release of the brand-new line of wines from Bodega Estancia Mendoza. It is a source of pride to have been chosen by a leading national company, at the forefront of interactive development and technology applied to commercial strategy.

 

Kadabra is an Augmented Reality app with 3D animations, which we scripted and developed to allow users to interact with the product and discover a magical world.

One more step in our achievements, in which we combine our specialization in wine communication and our experience in interactive digital development. Kadabra, from Bodega Estancia Mendoza, thus becomes the first wine with Augmented Reality, a tool not yet taken up in commercial strategies.

You can already download the app from the Play Store, and very soon from the App Store too, to be surprised by a wine that really brings magic and makes your dreams come true.

 

 

 

 

 

 

We launched the Kadabra app, for the release of the brand-new line of wines from Bodega Estancia Mendoza. It is a source of pride to have been chosen by a leading national company, at the forefront of interactive development and technology applied to commercial strategy.

 

Kadabra is an Augmented Reality app with 3D animations, which we scripted and developed to allow users to interact with the product and discover a magical world.

One more step in our achievements, in which we combine our specialization in wine communication and our experience in interactive digital development. Kadabra, from Bodega Estancia Mendoza, thus becomes the first wine with Augmented Reality, a tool not yet taken up in commercial strategies.

You can already download the app from the Play Store, and very soon from the App Store too, to be surprised by a wine that really brings magic and makes your dreams come true.

 

 

 

 

Alejandra Muscolini
Socia y Directora de Estrategia · Argency.
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