We celebrated Malbec #QueElBrindisNoPare
Wineries, influencers and the press joined the first digital toast on Instagram.
During Malbec World Day we wanted to make one big toast together despite being apart. That is why we created #QueElBrindisNoPare. An action on Instagram stories that invited wineries, influencers and the press to join in the first digital toast.
The idea for this toast was inspired by the certainty that our flagship varietal is a very important engine of our economy and by the power of hope in good causes that you seek unity in times of crisis.
To make this big toast happen we trusted in the small actions promoted from social media, the power of connection and of virtuality.
We got the action to more than 600 thousand organic views on Instagram. And more than 200 thousand views thanks to the press. But most importantly: we came together no matter the distance.
Some people who joined the toast
Some newspapers that covered the toast
Diario Los Andes, Diario MDZ and its section Food Lovers, El Chorrillero, Ecocuyo, Memo and El Descorche Diario joined the virtual celebration of Argentina’s flagship varietal, Malbec.
