The transformation of Malbec
Malbec moves people: we took to the streets with an augmented reality intervention.
Malbec Day has become a celebration that generates thousands of actions around the world.
Because we live in Mendoza, Malbec World Capital, at Argency we celebrate every April 17 with the challenge of going one step further, applying new technological resources and raising the ceiling of creativity.
Together with our digital division The Garage, from today we are rolling out on the streets of the Malbec Capital an intervention that appeals to the surprise and interaction of passers-by to convey a clear message: Malbec Moves. Malbec works as a magnetic element around which many activities revolve: tourism, events, dining, art, industry, culture, economy and many other specialties have Malbec as their convening inspiration, part of our life and our essence.
Every day, in our stories on Instagram, you will find the clues to know where to go hunting for Malbec. When you finish scanning, take a photo, share it and tag us: in a few days we will raffle an Exclusive Malbec Selection from some of the local wineries most recognized in the world, which trust Argency with their communication.
Malbec moves people and so, by moving the province, it is the best tribute we can pay it.
Happy Malbec Day!
Want to try augmented reality? Click here
