". El CSS va aparte, * en la hoja b3- (hero-video.css). * * QUE HACE. El hero del caso muestra el video del caso en loop y mudo. * La interfaz de YouTube NO SE PUEDE ELIMINAR, solo tapar: cada vez que * el player arranca pinta ~4s de titulo, canal y transporte. Por eso la * foto del caso funciona de TELON — cubre el video en cada momento en * que YouTube muestra marca y se levanta cuando quedo limpio. Mas tres * botones propios (pausa, volumen, expandir) contra la IFrame API. * * DE DONDE SACA EL VIDEO: del widget `video` de Elementor que esta * dentro de .b3-hero__media. Se le lee el `data-settings`, se le saca * la URL de YouTube y despues se lo quita del DOM. El contenido sigue * viviendo en Elementor —el dueño cambia el video desde el editor y * esto lo sigue— pero el player lo construimos nosotros, con nuestros * playerVars, en vez de pelearnos con el de Elementor por el mismo div. * * DE DONDE SACA LA FOTO DEL TELON: ver fabricarTelon(). En orden: * atributo propio, la imagen que ya esta en el hero, la del bloque * b3-mod-boxed, y por ultimo og:image. Sin foto no hay telon, y sin * telon NO se construye el player: seria mostrar marca de YouTube. * * SI EL BLOQUE NO ESTA no pasa nada: las otras 135 paginas de caso * cargan la misma hoja y el mismo snippet, y salen por el primer `if`. * * ⚠️ POR QUE LA API SE PIDE ASI Y NO CON UN
APPLICATIONS

The apps that were downloaded most in this pandemic

Tik Tok took first place: more than 87 million installs.

One of the consequences the pandemic set off was interest in downloading applications. Which ones made it into the top 10?

Because of the isolation, a large percentage of people started to be more present on social media, causing many applications to reach a record number of downloads in just days.

According to the solutions company Sensor Tower through its Store Intelligence platform, the app that took first place with the highest number of downloads worldwide was Tik Tok, with more than 87 million installs.

Second place went to the video conferencing platform Zoom, recording 71.2 million installs.

Meanwhile, Facebook, which brings together WhatsApp and Instagram, did not fall behind and made it into the Top 5, while Messenger from Facebook came in at number 7.

Telegram took the 9th spot.

Things did not go badly for Google either, which placed its video call app Google Meet in sixth and YouTube in tenth.

Argency‘s vision, since our beginnings, is to stand out in digital development. This let us adapt quickly to this new context in order to advise, help, rethink strategies, incorporate new digital tools and observe our clients’ needs so as to position them in the various applications available, making the most of them.

Source: iProUp

Alejandra Muscolini
Socia y Directora de Estrategia · Argency.
Seguir leyendo
Góndola con botellas Errazuriz MAX 150 años, collarines y cenefas “vivir a lo MAX”_Argency agencia de diseño y publicidad. Mendoza. Argentina
Wine
14 August, 2026

The last meter: why the shelf decides what branding promises

The point of sale is not the end of the campaign: it is where it is decided whether it worked.

“Instagram Study 2026” cover over an orange, pink and purple gradient with wavy shapes_Argency design and advertising agency. Mendoza. Argentina
SOCIAL
19 June, 2026

Instagram 2026: fewer likes, more strategy

Metricool's study of 24 million posts: the way to earn visibility has changed.

Black and white card with a particle burst and the title Naming: the word before the brand_Argency design and advertising agency. Mendoza. Argentina
Argency
20 May, 2026

Naming: The word before the brand

Naming is not choosing a name: it is imagining what a brand can become.