Rama Caída, innovating 🙂
They spotted a gap in soft drinks for children and created Ramita, in partnership with Disney.
There are moments when brands bet big and develop, innovate and dare to go out to market with products that try to stir the hornet’s nest or shake up the shelves a little, to try to wake up a market that keeps revolving around the same formulas, successful perhaps, but all too familiar.
Rama Caída spotted a gap in the market of soft drinks for children and decided to create, develop and produce, entirely and in partnership with a brand of worldwide reach, Disney; a new product that comes with all the force to win a good share of the market.
Ramita, a natural juice drink in three flavors, apple, strawberry and tutti-fruti, carbonated and with packaging designed by Argency with the goal of breaking the consumption inertia in this segment and starting to lead the tables of the little ones, expanding the celebration to all ages.
Here are some images of the press check coordinated by Gustavo Casaño in Buenos Aires.
Here is the press release prepared for the media.
RAMA CAIDA S.A. launches to the market, in a strategic partnership with DISNEY; RAMITA, a fun and bubbly drink that will be found in three different flavors, RAMITA apple, Tutti – Fruti and Strawberry. In this first stage, princess designs are combined for the girls segment, Toy Story for boys, and the famous mouse Mickey Mouse, aimed at the littlest ones. For RAMA CAIDA, this is an excellent opportunity to venture into a new segment, with the company of Disney, world leader in products for children. RAMITA, besides being a healthy and natural drink to enjoy daily, will undoubtedly become the perfect opportunity to share with the little ones the moment of the toast at birthdays, family events and end of year parties. RAMITA arrives at shelves all over the country and it does so with authority and decision, two great brands back the quality of this product. From today RAMITA will be the reason and the motive for our children to feel part of the party! For more information, go to www.ramacaida.com
