Innovate. Differentiate. Add value.

The market success of a good wine depends to a large extent on its brand and quality, but that is not everything, it needs to stand out. A strategic ally is the packaging, the creativity of its design and the final quality of its details.

In the race to be different, constantly innovating seems to be the most appropriate solution. And because at Argency we believe that is the way, we made a strategic alliance with the leader in self-adhesive label printing in digital Offset and screen printing in Mendoza, and one of the most important in Latin America: Label Solution.

A wine’s packaging has to be thought about strategically. There is no point in having a good name and an original design if the printing is not of excellent quality and the labels are not ready in time to make a sale.

At Argency, we advise our clients comprehensively on the development of their products’ packaging, and we felt the need to have greater involvement in the last stage of this process: the printing of the labels. At Label Solutions, we always find the best willingness to carry out our ideas. Nothing we have proposed has been impossible to make, and best of all: the results have always been incredible.

We understand that in order to capture the attention of an ever more demanding consumer and increase sales, it is essential to get into the territory of sensations, to provoke the senses, not only sight. New alternatives have to be explored and resources that elevate a packaging have to be drawn on.  Subtle details that stimulate the sense of touch, such as reliefs and textures. Shines and nuances produced by varnishes that anticipate the unctuousness or astringency of a wine. Fine stampings that elevate a good embossed paper, die-cuts that reveal the color of the product.

The consumer has to be involved through the personalization of labels, by means of variable data. Expanding the experience through the use of different QR codes, surprising with special inks that reveal a text or change color according to the temperature.

And in order for this kind of resource to really add value to the brand while reaching the highest levels of quality, the use of technology is necessary.

The wine and olive oil packaging industry looks not only for innovation and creativity, but also for high print quality performance, flexibility to produce small or large quantities and adjustment to very strict delivery times. These are advantages offered by the digital offset printing system (See infographic)

That is why, to develop this concept, we joined our vocations of innovation and creativity with the technology and experience to advise our clients.