". El CSS va aparte, * en la hoja b3- (hero-video.css). * * QUE HACE. El hero del caso muestra el video del caso en loop y mudo. * La interfaz de YouTube NO SE PUEDE ELIMINAR, solo tapar: cada vez que * el player arranca pinta ~4s de titulo, canal y transporte. Por eso la * foto del caso funciona de TELON — cubre el video en cada momento en * que YouTube muestra marca y se levanta cuando quedo limpio. Mas tres * botones propios (pausa, volumen, expandir) contra la IFrame API. * * DE DONDE SACA EL VIDEO: del widget `video` de Elementor que esta * dentro de .b3-hero__media. Se le lee el `data-settings`, se le saca * la URL de YouTube y despues se lo quita del DOM. El contenido sigue * viviendo en Elementor —el dueño cambia el video desde el editor y * esto lo sigue— pero el player lo construimos nosotros, con nuestros * playerVars, en vez de pelearnos con el de Elementor por el mismo div. * * DE DONDE SACA LA FOTO DEL TELON: ver fabricarTelon(). En orden: * atributo propio, la imagen que ya esta en el hero, la del bloque * b3-mod-boxed, y por ultimo og:image. Sin foto no hay telon, y sin * telon NO se construye el player: seria mostrar marca de YouTube. * * SI EL BLOQUE NO ESTA no pasa nada: las otras 135 paginas de caso * cargan la misma hoja y el mismo snippet, y salen por el primer `if`. * * ⚠️ POR QUE LA API SE PIDE ASI Y NO CON UN
CEREBRITY

CeRebrity, what it left us and what is coming

Tony Waissmann opened the series with work, anecdotes and advice. The next guest is Anzu Muraca.

The first CeRebrity gathering has come and gone, the series of meetings we organize together with the Círculo de Creativos Argentinos to exchange ideas and experiences with important references from the world of creativity, aimed at strengthening the regional creative industries and inserting our market into the global one.

Our first guest cerebrity was Tony Waissmann, Chief Creative Officer of Geometry Global Argentina, who shared work, anecdotes and advice and proposed very fun exercise dynamics with surprising results.

We bet that the path to development is always a shared one and we are very happy about the turnout and the conclusions of the first CeRebrity. We share with you a summary of the first gathering.

The next gathering already has a date and cerebrity confirmed. It will be on September 26, at the Auditorium of the Universidad del Aconcagua, with the presentation of Anzu Muraca, who was a jury member in the 2019 edition of Cannes. Anzu has worked as Digital Director at the agencies Circus and The Juju, working for brands such as Netflix, Spotify, Quilmes, Warner, Turner and L’Oréal.

Our cerebrity visits us with a talk that is already interesting from its name: Why Cannes is a meme.

Admission is free because the experience is invaluable, but places are limited and you can already sign up by clicking here.

Alejandra Muscolini
Socia y Directora de Estrategia · Argency.
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