Vinos y Buen Vivir
Media · wine and lifestyle. Mendoza, Argentina.
Brand redesign and website.
It symbolizes a drop of wine
We redesigned the brand and the site of Vinos y Buen vivir, the longest-standing platform in Mendoza, Argentina when it comes to wine and lifestyle.
The new logo is a simplification of the speech bubble the old brand had, which besides inviting conversation, symbolizes a drop of wine. Legibility and flexibility of application were improved through a sans serif typeface set on two lines, and the color was changed to achieve greater differentiation.
The website is extremely dynamic in order to adapt to the different contents. Priority is given to the use of images, white space and a strong contrast deliberately marked with extra bold typefaces and thick lines.
