Rocas de Seña
Wine · Chile’s icon wine.
Packaging design for the brand’s second wine.
The color blue is the protagonist
Designing the packaging for the second wine of a brand as relevant as Seña was a great challenge. We are so happy with the result that we want to share it 🙂
In the design of Rocas de Seña we recovered many of the pictorial elements of the Seña label, to generate a world rich in visual and tactile textures. The logotype rests on the grace of the flourishes that coexist with and connect to the tilde that is characteristic of the brand of Chile’s icon wine.
The color blue is the protagonist that gives a dose of freshness and sets it apart from its parent brand. Present on the capsule and on the box, which deserves a chapter of its own, not only for the design but for how spectacular its execution is.
