Óptica Latino
Spot
TV
Client
Óptica Latino
Industry
Optical · well-established regional track record.
Services
«Luz Azul» TV spot to promote the Ferax Blue Blocking treatment.
Making the invisible visible
Óptica Latino is a company with a well-established regional track record that brought us in to communicate the arrival of a new product, offered with a differential.
The challenge was twofold: we had to inform about the service and raise awareness about one of the most present risks in our current everyday activity.
The objective was met by building the script on a problem-solution axis, with technical devices that highlight both situations and exaggerate the threat in order to make the invisible visible.
