La Marchigiana
Dining · traditional Mendoza restaurant, more than 70 years old.
Campaign concept and production of four spots.
Beyond correct pronunciation, what matters is recognition
"How do you say it" campaign
Laughter is often recommended for good health. But finding a brand that decides to take itself with humor, while not new, is without a doubt uncommon.
That was the case with the second part of the campaign for La Marchigiana, the traditional restaurant of Mendoza, which we devised together with the marketing team and the production company Casavalle-Suliá Leiton to celebrate its more than 70 years. Through its 3 spots: “Taxista”, “Turista” and “Scrabble”, La Marchigiana makes it clear that, beyond correct pronunciation, what matters is recognition; as well as emphasizing its Italian origin, the great culinary differentiator of the restaurant.
The campaign closed with a fourth playful spot featuring testimonials from some of its waiters, who recount with humor the most unusual ways they have heard customers name La Marchigiana over its more than 70 established years in Mendoza.
And you… what do you call it?
