La Marchigiana
Campaign
Film
Client
La Marchigiana
Industry
Dining · traditional Italian cuisine.
Services
Campaign concept and production of the spots.
The Italian essence brings us together
"Italian Essence" Campaign
Argentina stands as the country with the largest Italian community in the world.
So much so that every June 3 the Day of the Italian Immigrant is celebrated. A culture that shapes, to this day, a large part of the history of our country. Studies show that at least 3 times a day we use a gesture or a word that originated in Italy. Across its 3 spots, "Facha", "Laburo" and "Nona", La Marchigiana finds something Italian in the everyday.
Under the premise "The Italian essence brings us together", La Marchigiana promises to preserve the identity of a sister country.
