El Esteco
Wine · Valles Calchaquíes, northern Argentina.
Script and production of the corporate video.
That treasure hidden from most
We produced the corporate video for the iconic winery of the Valles Calchaquíes, in northern Argentina: Bodega El Esteco.
The challenge was to communicate the values of the brand, such as vision and pioneering spirit, as well as the distinctive characteristics of El Esteco wines compared to other Argentine brands.
That is why, from the script on, we focused on the importance the founders gave to origin and soils, and on the value of having discovered that treasure hidden from most.
The images take us on a journey through the beautiful landscapes of the Valles Calchaquíes, with their reddish colors in the mountains and the huge cardón cacti and the clouds almost always present because of the altitude.
The winery portfolio is presented throughout the video and the vineyards are shown through pleasing aerial shots, and close-up shots that reveal the age of the oldest plants.
