Don Maximiano Founder's Reserve
Wine · 150 years. Chile.
Communication campaign for the launch of the collection.
History written in Wine
On the occasion of its 150th anniversary, Viña Errázuriz, one of the most significant wineries in the history of Chile, opened the family cellar to launch a collection of the most meaningful vintages of the Don Maximiano Founder’s Reserve line.
To mark the milestone, they entrusted us with the important task of developing the communication campaign.
We linked two fundamental concepts of this celebration: history and wine. We considered each vintage a witness to its era; we imagined each bottle as an organoleptic record of the passing of time, hence the core idea of the campaign: «History written in Wine».
It is a real joy to have carried out a campaign in all its dimensions, from the blank page through to reaching the minds and hearts of the audience. It is hard to grasp the deployment of talent and effort it takes to give body to an idea of this scale. Our team works tirelessly day after day to do justice to exceptional clients.
Once again we are happy to reach the goal, and once again we are ready to start over.
