Copa con copia. Soppelsa
Campaign
Digital
Client
Ferruccio Soppelsa
Industry
Ice cream shops · Mendoza.
Services
Digital campaign for the 2-for-1 on Ice Cream Sundaes.
Voting for the best sundae
Copa con copia, one of Ferruccio Soppelsa’s campaigns to promote the long-awaited 2 for 1 on ice cream sundaes.
The campaign was created for digital media, supported by offline media. Taking advantage of the Copa América Centenario tournament, we timed the promotion to coincide with it and launched a digital competition in which, through reactions, people voted for the best sundae until reaching the winner.
Interactive GIFs accompanied the campaign, offering the 2-for-1 deal.
And a series of YouTube videos showed how each of the ice cream sundaes was put together.
