BTL for $2
Many think that without money there is no good campaign. But very little investment and one big idea are enough.
“How much budget is there? None”
Advertising investment tends to be a limit when it comes to creating campaigns or activations. Many think that if there is no 💵 there is no good campaign. But that is one way of looking at it; many of the great activations were made with very little investment and one big idea.
BTL is a way of advertising and achieving great impact on a small budget. Opportunity, timing and a lot of creativity are the key factors for creating a successful BTL.
This week an artist in Bulgaria appeared online who is putting googly eyes on broken objects in the street, and it went viral.
If this activation were backed by a brand’s name along with a concept, it would be a hell of a campaign.
For example:
INTERVENTION BTL
INTERVENTION
BTL
INTERVENTION BTL
That is what it is about, having $2 pesos but knowing when, how and where to use them.
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