Argency: first Mendozan agency to be a finalist at El Ojo de Iberoamérica
We competed with “Malbec First” in Effectiveness, one of the most rigorous categories of the festival.
Mendozan creativity and talent are in the international spotlight, and we are proud to announce that we have been selected as finalists at El Ojo de Iberoamérica, one of the most important advertising festivals on the continent. This achievement marks a milestone in the advertising history of our province, since we are the first Mendozan agency to reach this stage at an event of such scale.
Many agencies from Ibero-America take part in this festival, so being selected as finalists, alongside agencies with great track records and global positioning, is already an achievement in itself.
We are the only agency from Argentina competing in one of the most rigorous categories, “El Ojo Eficacia” (Local brand / Specific market) with our campaign “Malbec First”, which has had a great impact on the industry. This campaign poses a crucial challenge: to keep positioning Malbec, Argentina’s flagship varietal, on the global stage. With a narrative that highlights Mendoza’s identity and wine passion, we managed to capture the jury’s attention and recognition, standing out for our innovative and strategic approach.
Reaching this stage is the reflection of hard work that combines passion and professionalism, and shows the power of local Mendozan talent in the advertising field. Since our beginnings, we have been characterized by our focus on creative and strategic solutions, which has allowed us to position ourselves as an innovative force that is now receiving international recognition.
This achievement represents not only a success for our team, but also an opportunity for Mendoza to show itself on the Ibero-American advertising map, opening the door to new possibilities and consolidating our place in the regional creative industry.
Our representatives at the festival together with Santiago Keller, from Latin Spots, enjoying what a new edition of El Ojo de Iberoamérica left behind.
A new segment of talks and creativity available to those present. Creating experiences, Mamba Mentality and new trends of an industry in constant change and adaptation.
Our presence at El Ojo de Iberoamérica is a source of pride for everyone who has been part of our history and for the creative community of Mendoza. On to more!
