". El CSS va aparte, * en la hoja b3- (hero-video.css). * * QUE HACE. El hero del caso muestra el video del caso en loop y mudo. * La interfaz de YouTube NO SE PUEDE ELIMINAR, solo tapar: cada vez que * el player arranca pinta ~4s de titulo, canal y transporte. Por eso la * foto del caso funciona de TELON — cubre el video en cada momento en * que YouTube muestra marca y se levanta cuando quedo limpio. Mas tres * botones propios (pausa, volumen, expandir) contra la IFrame API. * * DE DONDE SACA EL VIDEO: del widget `video` de Elementor que esta * dentro de .b3-hero__media. Se le lee el `data-settings`, se le saca * la URL de YouTube y despues se lo quita del DOM. El contenido sigue * viviendo en Elementor —el dueño cambia el video desde el editor y * esto lo sigue— pero el player lo construimos nosotros, con nuestros * playerVars, en vez de pelearnos con el de Elementor por el mismo div. * * DE DONDE SACA LA FOTO DEL TELON: ver fabricarTelon(). En orden: * atributo propio, la imagen que ya esta en el hero, la del bloque * b3-mod-boxed, y por ultimo og:image. Sin foto no hay telon, y sin * telon NO se construye el player: seria mostrar marca de YouTube. * * SI EL BLOQUE NO ESTA no pasa nada: las otras 135 paginas de caso * cargan la misma hoja y el mismo snippet, y salen por el primer `if`. * * ⚠️ POR QUE LA API SE PIDE ASI Y NO CON UN
DIGITAL

Are we human beings crazy?

Every year end we toast to a future we do not know. It must be that we are optimists and we dream.

Every year end we happily throw ourselves into toasting the future, which we really do not know. Why? It must be that we are naturally optimistic, we believe and we dream. At Argency we insist that we exist because of the capacity to dream and the effort to reach those dreams. Because ideas, once they start taking shape, do not stop; some examples of this in 2019 for us were:

Our first clients abroad

In 2019 we were able to travel to other markets; the doing, the daring to do more, to look for new opportunities pushed us to sow Argency’s energy and talent abroad. We are proving to ourselves that we know how to do it and that we have the capacity to do it, so we hope the sowing germinates and that 2020 lets us turn 15 while reaching goals.

CeRebrity

A series of gatherings to bring the Mendozan community closer to references from our country. This project that we were able to shape together with the Círculo de Creativos Argentinos helped us walk the path of advertising and creativity surrounded by creative talent; we gained friends.

We had the pleasure of welcoming Tony Waissmann, Anzu Muraca and Ale Devoto. Each of them shared in this creative series their experience and their way of working in the advertising field to inspire others to dare to do more.

We strongly felt the community’s support for this space to grow and transform our province into an active participant in the Formula 1 of Argentine creativity. This is something that pushes us to keep going and to look for new dreams.

We hope the fascinating light of ideas shines even more strongly in 2020 so we can show the world that from Mendoza, from the desert, we can be a lighthouse that shines brightly, flying the flag of knowledge and creativity as essential values for reaching all our potential.  

We toast to the future, to a world of brave people who dare to go further. Cheers!

Alejandra Muscolini
Socia y Directora de Estrategia · Argency.
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